Eric Carlson (@theericcarlson) 's Twitter Profile
Eric Carlson

@theericcarlson

Agency behind INC #1 fastest-growing consumer product (2020) & INC #1 fastest-growing healthcare company (2022). Co-founder of Sweat Pants Agency.

ID: 1345794786746372102

linkhttp://www.sweatpantsagency.com calendar_today03-01-2021 18:11:02

7,7K Tweet

4,4K Followers

1,1K Following

Colton Lee (@coltonjetlee) 's Twitter Profile Photo

What an incredible couple of days at my favorite ecom event: Commerce Roundtable! The energy, people, conversations, waterfront location, and ideas were all on another level 🔥 Nick Shackelford 🦾 Jimmy Kim crushed hosting. Epic talks: Gary Vaynerchuk Ezra Firestone Jordan Menard

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

Getting a high win rate on creatives has never been easier. Our team has been setting up spaces for each client in tools like Perplexity. These spaces are loaded up with landing page copy, top ad transcripts, customer reviews, customer surveys, and scraped ad comments. This

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

Some VPs of Marketing get impressed by 50-page audits. Here’s the truth… If someone hands you a 50-page audit, that’s not clarity. That’s noise. It usually means they don’t know what really matters — so they bury you in volume. Real expertise is about focus. The people who

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

Nobody knows how AI SEO works. If someone tells you they do… they’re lying. Here’s my hypothesis if you actually want to win: When you search in these tools, you see “sources” at the bottom. That’s where the AI is pulling content from. And most of the time it’s: - Articles

tobi lutke (@tobi) 's Twitter Profile Photo

Shopify merchants will be able to sell directly in ChatGPT. We’ve been working with OpenAI for quite some time so people can search and buy products in chat, and it’s something we’ve had a hard time keeping quiet. Rollout is coming very very soon.

alex beller (@ringmybeller) 's Twitter Profile Photo

I am so pumped to share this... we WON in texas. This means all Postscript customers are carved out from SB140 (the new texas sms law). To be extra clear, if you are a Postscript customer or EIA member, no registeration, bonding, disclosures, waking hours, etc. If you

Alex Dees (@alexmdees) 's Twitter Profile Photo

Introducing Meridian. 50% of searches are now powered by AI (Think ChatGPT and Gemini) Meridian is the FIRST Visibility Engine to get you ranked #1 by AI. Bold claim? Here's how 👇

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

The whole Google account rep program is SO BROKEN. Literally, my team and I receive dozens of phone calls a week, and dozens of emails from sometimes even one rep. They throw in veiled threats. Throw out false flags to clients. And operate like a boiler room. While in

@levelsio (@levelsio) 's Twitter Profile Photo

Everything is a wrapper A restaurant is a wrapper of a butcher which is a wrapper of a cow which is a wrapper of grass which is a wrapper of photosynthesis which is a wrapper of the sun

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

I don’t think people understand what’s coming with AI. It’s a complete reshaping of how customers find and buy. Google is already losing impressions. Organic, paid, and shopping are all up for grabs. And this shift creates a window. A chance for brands that move early to

Dee Deng (@realdoseofdee) 's Twitter Profile Photo

DTC YouTubers guruing about Meta Andromeda "urgent updates" while I'm here marveling at the tech that sits behind it and the alpha in Meta docs. The über nerds at Meta tell you how it works & how to win... Let's take a dive, shall we 👇

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

What drives me nuts about the loud voices in media buying is that... So many of them think there is a single solution to scaling. There is a single way to do things. The truth is... There are several ways to scale, and one way that worked for one brand might not work for

Eric Carlson (@theericcarlson) 's Twitter Profile Photo

I’m joining the waiting list. We already subscribe to a couple of email intelligence tools, and they have gaps. Excited to see what Jimmy does here.