Creators are entrepreneurs. Yet, people still have a '2014 Instagram Influencer' understanding of creators. It's different today. • More hires • More revenue • More platforms It is now a completely viable career path.

Online communities create businesses: - Meet on Twitter. - Build on Discord. - Launch a media entity. Being 'chronically online' is a major advantage. It's how you meet the people who share your passion.

What's dying? Managers who facilitate brand deals only. New managers need to help their talent build in their careers.

Good marketing, or a even a "Head of Partnerships", won't fix a bad product. Even if you attain customers, retention will tank if they're sold a false promise. Take the time, rework the product. Hire A+ people when the product begins to re-resonate. Flashy hires can wait.

Pat Walls Jacob Klug Me at 17 😂