This is how the sales funnel actually works: Low Tier: Brand Awareness Mid Tier: Brand Recognition Top Tier: Consumer Gold Tier: Friend Want to know what’s better than being friends with your fave brand? Our wellness report: cutt.ly/tw-Read-Zen-G Inspired by IG: afffirmations

We created the music for @EsteeLauderUK new daywear campaign 🎶☀️ Directed By Nwaka Okparaeke Music produced by AyChibs no space Edited by Itunu-Jedidah Produced by THE DIGI FAIRY

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🎾Join us TODAY on Clubhouse (1PM BST), we’ll be discussing viral fashion trends in the TikTok age & the Tennis Trend with 67M views on TikTok + searches of 'tennis skirt' saw a 90% lift LY✨Find out why this is the smash hit of summer ‘21: cutt.ly/Join-Clubhouse Biz Sherbert

🚨🎾We’re LIVE on Clubhouse until 2PM🚨🎾Join our debate on the Tennis Trend taking over Summer 21' ✨💫 cutt.ly/Join-Clubhouse

“The whole pandemic meant we were in sweatpants but the tennis trend helped us feel like we were doing something more whilst still being comfy”- Sherrie Webster #tennistrendclubhouse

Love Island Lessons CEO of Yelling tells it like it is when it comes to black content creators carrying Love Island tiktok.com/@thedigifairy/… #LoveIsland 🌴

Fashion is exploding on TikTok, the app’s warp-speed rhythm has contracted the trend cycle online & across the fashion industry. Download our *NEW* digi digest to find out why! cutt.ly/read-fashions-…

Subtlety does not perform well on TikTok — its algorithm prefers styles proven to elicit engagement.  Download our latest digi digest for the 411 cutt.ly/read-fashions-…

#TikTok ~ the place where microtrends live most loudly & die most quickly. Download our *FREE* report to find out why! cutt.ly/read-fashions-…

In a rapidly shifting fashion landscape, attention deficit aesthetics are WINNING. Read our *FREE* report for more! cutt.ly/read-fashions-…

Super interesting article by Forbes with the THE DIGI FAIRY about how brands should approach Gen Z www-forbes-com.cdn.ampproject.org/c/s/www.forbes…

Beauty empathy is to understand & accept someone’s decisions about their appearance & recognise that negativity about failure to match to *your* ideal is not up for discussion. ⁦ Welcome to the beauty empathy era | The Digital Fairy thedigitalfairy.co.uk/digiverse/beau…

this feature i wrote about gen alpha (who turn 13 this year! can you believe!) for Grazia UK is now in print baby. squint below to read:

Loved talking to THE DIGI FAIRY about the rise of female rage in popular culture. Check out the full report here: thedigitalfairy.co.uk/digiverse/fema…