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The true test of strategy is motion. If it can’t move, it’s not a strategy. (Just ask all the folks getting gutted by current global market madness)

The quickest way to make money writing online is providing Writing as a Service (WaaS) esp. in “The Business Creator Economy” My ghostwriting brings in the same revenue in a month (with 0 marketing hrs) …as selling some $100- $150 course to 60-80 consumers per month.

Never in the planet's history (and humans on it) has it been so easy to compare your Self and your life against so many others... Algorithms don’t care about your soul. They feed on fuelling envy. Starve them. Do your own work. Stay in your lane.

Strategy isn’t "alignment" It’s often choosing what NOT to do Most organizations confuse “strategic planning” with adult colouring books. If you can’t say "No Go," you don’t have a strategy— you have a fairy tale (with big words in a slide deck).

Discipline is focussed effort guided by principles and practicality. Roots of the word connect to learning, knowledge and teaching.

You don’t need to grind harder. You probably need to design smarter. Discipline thrives when structure supports it.

Do you offer Ghostwriting services? Thinking about it? Make sure you are your own case study. Ghostwrite for yourself first. And continue to!

Your voice is your leverage. Use it, or you’ll always be writing someone else’s ideas.

3 years of creative independence: • No boss. • No roadmap. • No meetings I didn’t choose. Just daily decision to keep building and keep writing— not for virality but for something sustainable and lasting.

Creativity isn’t a flash of genius. It’s what you build when you: • show up (frigging persistently) • think in systems • listen sideways • keep going ...even when no one’s clapping or 👍'ing or ❤️'ing

Ask better questions. Creativity begins where answers end.

What shifts if you design a creative business for integrity... ....rather than approval and applause?

For anyone needing a reminder: Our behaviours... like buoys flopping around in the wind, tides, etc. Our attitudes... like the chain attaching the buoy to an anchor. Our Values... anchored. Solid. Firm. Are you clear on your values? And where they came from?

Most systems train you to wait your turn. To raise your hand. To seek approval. But creativity doesn’t work like that. It moves before you feel ready. It doesn’t ask. It doesn’t wait. You don’t need permission to begin. You simply... begin.