Truth

Absolutely every word of this

If you haven't tried ChatGPT yet then go here right now and play around with it: lnkd.in/eknENEES It is truly the SkyNet of the creative industries. I prompted it to 'write a love letter to advertising' and I don't know about you but I'm all in. Truly the Devil's work.

Just in case you thought that ChatGPT was a fun toy

’Tis the season, it seems, for Campaign magazine to dust off the incredibly tedious, but seemingly un-killable, debate about Brand Purpose. So I (not ChatGPT) wrote this in a vain attempt to shut the debate down once and for all. tinyurl.com/bdz96xbh

This reminds me of that stat about the US using as much energy on airconditioning in a year as the whole of Africa uses on… everything

A massive evidence-based punch in the face to the Conservative Party’s moribund economic and social policies. The horrible triumph of ideology over reality.

Geweldig

Magnificent analysis of why everything really does look, sound, act and feel the same these days

“The algorithm is eating culture for breakfast”. Excellent stuff.

This is excellent - climate change should be a broad tent, not another culture war

This is both insane and incredible

A necessary antidote to all the AI hype: theguardian.com/commentisfree/…

Lego: What Not To Build. My new post for Untapped Thinking. nickdocherty.com/2023/05/09/leg…

“The suit was once seen like how we see cargo shorts today”

This explains the Apple VR/AR ski goggles thing far better than anyone else has explained the Apple VR/AR ski goggles thing.

Mindblowingly good

For the last couple of months we’ve been helping Nike build the strategic foundations of The Alcaraz Era. What a first step. Vamos!

A Brief History of America is in Decline Like The Roman Empire 🧵

Junk Thinking is the fast food of the marketing industry. Here’s how to spot it. My new blog post. nickdocherty.com/2023/10/19/its…