You must be willing to fail to get good at marketing.

Everyone I know who ends up getting some results started by reverse engineering why things didn't go as planned.

The website that struggles to convert visitors.

The article that doesn't rank even on page two.

The post that…

There are a few differences between a $0/month project and a $10k/month project.

The most common ones I see:

- Original and unproven idea vs. validated niche with demand and competitors
- Dozens of different tactics vs. going deep on one or two distribution channels
- Elaborate…

I think that the for you algorithm that most social media platforms are adopting is a disaster.

It's terrible for companies and creators: people who choose to follow you don't see your stuff anymore.

It's terrible for users: your feed becomes a mix of sensationalism and…

You'd be surprised how many founders never search for their own product name.

I reminded a friend of doing it this morning and we found:

- An affiliate bidding on branded queries
- Someone who registered the same domain but with a different extension
- A couple of fake bad…

I don’t understand why people say that marketing is hard.

Just design a landing page, do customer research, create brand awareness, A/B test pricing, differentiate from the competition, rank for keywords, grow an audience, get word of mouth, reach product/market fit, run ads,…

There are only 4 reasons why a product doesn't sell online:

- Wrong offer: you're focusing on the wrong benefit for the wrong people

- Wrong messaging: you're not communicating the value proposition clearly enough

- Wrong timing: you're ignoring the long sales cycle or narrow…

If you want to create content that ranks you need to stop looking at the SERP before writing a new post.

Do it only after you've have a draft.

If you spend a lot of time analyzing what's already there, you'll be influenced.

You will end up doing something similar because you…

My content creation process: I go for a walk in the park, pull out my phone, scroll social media, spot something interesting, write about my experiences/opinions/results about that topic, post.

A landing page that converts at 2.5% can be better than one that converts at 5%.

It all depends on where the traffic is coming from!

Imagine the first one gets most of its visitors from informational blog posts.

While the second one gets most of its visitors from the company…

Introducing Zero to Marketing AI.

It’s a tool that will take your customer acquisition to the next level.

I’ve spent months training the system using proprietary data from the world’s best marketers.

The result is a unique software that will do all the heavy lifting for you.…

First-time founder: “I want conversions.”

Me: “It’s a new product so you’ll probably need to get some brand awareness first.”

First-time founder: “I want conversions.”

Me: “For a complex product like this people will need multiple touchpoints before they’re ready to buy.”…

I’ve been playing with Thr*ads for two weeks now and I’m getting closer to my first 100 followers.

What I like about it:

- There are a lot of people I’ve never seen before on other platforms so it gives me access to a completely different audience

- I love how you can filter…

I’m always a bit skeptical about lifetime deals but if the product is new I don’t trust it at all.

You have no idea what your average customer value looks like. There’s no way you can set a price that makes sense.

It feels like a marketing tactic to get as much money as quickly…

Overrated:

Focusing too much on launches
Trying hard to go viral
Getting featured on press

Underrated:

Collaborating with small creators
Doing side project marketing
Building in public in relevant communities

The most common question I get from new founders struggling to grow is how to tell if they have a product problem or a marketing problem.

I always tell them the same thing. Look at retention data.

Are there at least a small percentage of customers who are very happy with the…

Everyone wants to use AI to create content but no one wants to consume content created by AI.

People say the funnel is dead but I disagree.

The idea of moving your audience from cold to warm is and always will be the right approach.

What's changed is that you need to give them the freedom to move as they like and accept that most of the time it's not a linear or short…

A guy I know who just hit $30k MRR after years of failed projects told me something I wasn't expecting.

He's convinced that contrary to what most people say B2C is easier for solo founders.

Consumers on average need fewer touchpoints and often buy immediately after seeing the…

I'm 100% sure that despite all the changes content marketing will still work in the future.

People are glued to their screens and the reason they open them in the first place is to consume interesting content.

The demand is there and it's not slowing down.

What will change are…

First-time founder: “I’m going to launch 12 startups in 12 months.”

Me: “Cool but you don’t have an audience so how are people going to find them?”

First-time founder: “I’m going to launch 12 startups in 12 months.”

Me: “Ok but do you have at least a basic marketing strategy…