Campaign Idea: USP Breakdowns Discuss your core values and HOW they make you different from other brands in your industry

Brand owners: When prepping your campaign calendar, consider federal and niche-specific holidays. For Ex. Activewear brands can leverage "International Yoga Day" on June 21 and "National Hydration Day" on June 23 as excuses to send new campaigns, and test new offers

Having good list growth would solve a lot of your current issues

Looking for an agency landing page designer Get at me in the DMs Cheers

The 3 Pillars Of Email/SMS Marketing: - Pop Ups - Campaigns - Automated Flows Need all 3 up and firing to hit the magic 30-40% attributed revenue mark

Maximize your pop up submission rate You can have most "dialled in" campaigns and flows But it won't mean shit if you don't have anyone on your list to see them Focus on the higher leverage activities

Biggest needle movers for a high converting pop up, in order: - The offer - The copy - The design - The behavior Get these 4 right and you'll hit beyond 7% CVR

Welcome Email I did for The Skin Girls Original email they had was lacking in terms of social proof elements + pushing best sellers to get CTR% and Placed Order rate up

The results you’re looking for is in the hard work you’re avoiding

Campaign Idea: Answering Myths Do the market research on this. Check forums / areas your ICP would be and study what they incorrectly say about specific things in your industry From there, answer them and tell them why they're wrong

People who know, like, and trust you are the easiest people to sell to Leverage your email list to create a list of those who fit that description Build the relationship with good, value-based emails - NOT just sales and promos Your paid ads budget will thank you

The love of my life

If you're suffering from deliverability problems: Use MXToolbox(dot)com to check if your sending IP has been blacklisted From there, appeal to get off any blacklists you find your sending IP on. Straight forward process

Volume matters. You want your subscribers to build an addiction to seeing your brand's "face" in their inbox, and opening immediately Mix sales with educational content. Plain text brand growth updates, UGC reviews, and "How it's Made" emails are good campaign angles to run

Common abandoned cart/checkout flow customer objections: - "Will this even work for me? - "How much is shipping?" - "How long will it take to get here?" - "Why is this so expensive?" The more objections handled, the more likely they'll convert

If you're struggling with designing emails, a common structure I follow is this: Headline Subheadline CTA Body CTA Reviews Footer Work on each section one at a time, and connect it together like a puzzle

Your audience has 'inbox blindness' from opening 78 sensory overloading design emails prior to yours. They've already seen it all. Stand out with a pattern interrupt. Use plain text emails—they feel personal and will boost engagement because they’re different.

If your facebook ad creative angles are performing well You can re-use the same angles in your email They've already been validated on cold traffic - they'll rip even harder warm traffic

Turn off double opt-in People are lazy - stop adding more friction to the opt-in process If you're concerned about list quality - unengaged profiles can be suppressed through a sunset flow You're leaving revenue on the table otherwise

Separate your mobile and desktop pop ups Optimization will be different for both For example - mobile forms will need bigger font and button sizes to increase CTR%