Boxing Day Sale EXTENDED❗️ New styles added to the SALE! Shop before they‘re gone!

The Indigenous All Stars Guernsey has arrived and is ready to ship! 🌟 Available in youth sizes too—perfect for fans of all ages. 🙌 ⚡ Grab yours now while stocks last! #yourteamyourstore

2025 AFL Record Season Guide – the ultimate bible of the game! A must-have for every AFL fan. 🏆 #yourteamyourstore

The 2025 Toyota AFL Indigenous All Stars Match is coming to Optus Stadium in Perth on 15 February 2025! For the first time since 2015, the Indigenous All Stars team will take the field to honour the remarkable contributions of Aboriginal and Torres Strait Islander players!

Score big with our 3-Piece Lunch Bundle for just $49.99! 🏉 ✨ Bring the thrill of Footy to every lunch break with this must-have set. #yourteamyourstore Available now in-store and online—but hurry, they're selling fast!

New Year, New Gear! Head back to school in style with our AFL school collection! From stationery and lunch boxes to cooler bags and more, our Back to School range has something for all ages.

Stay hydrated and conquer the game with our 960ml sports essential drink bottles! 💪🏉

Merino Wool Scarves 🧣 and Beanies 🎉​​​​​​​​​The scarf is made of 100% Australian merino wool, providing unmatchable warmth for supporters at chilly game nights. #YourTeamYourStore​​​​​​​​​Available in throwback edition, shop online and in-store.

Western Bulldogs Retro Guernsey - NOW in-stock.

Celebrating 160 Years | Carlton 2024 Heritage Guernsey Just Released!

Final week to grab our Kids Go Free Deals! ​​​​​​​​​30% off our Kids Raglan Tee!​​​​​​​​​Discount applied at checkout. Full terms!

30% off our Youth Supporter Hoodie during Kids Go Free Rounds! Don’t miss out on this amazing deal! #yourteamyourstore

Ben Nabea Davis, former AFL, current VFL player and a proud Torres Strait Islander artist, brought his Saibai and Waiben Islands culture and family heritage to create this unique design - named ‘Connection’.

Sir Doug Nicholls Round continues tonight. ✨ The club Indigenous guernseys are a key piece of story-telling across the round. These guernseys highlight our connections to Indigenous cultures, and the importance of Sir Doug Nicholls Round to Aboriginal and Torres Strait Islanders

Get Your Kids Geared Up for Auskick! This year, we’re excited to introduce our value bundle tailored for Auskick families. Explore our Auskick bundle page to get your kids ready for the field in style!#yourteamyourstyle

Discover your Auskick Bundle with us today! Now available both in-store and online. #yourteamyourstore

From day to night, New Era has you covered!

The Fibre of Football: Vintage Woollen Jumper! 🧶 Wear the Vintage Jumper with Pride! #yourteamyourstore

Summer vibes, footy highs!