Had an insanely productive day today! • Newsletter scheduled to drop 08:30 tomorrow morning (UK) • LinkedIn to newsletter funnel built • LI content written and scheduled • New landing page built • 90 day plan locked in Thank you Virgil Brewster for supercharging the day!

Consistency is key But so is having a life It's so easy to get swallowed by the social posting It's good to occasionally take a step back and: • Re-evaluate • Realign your priorities • Realise the world is so much bigger than your social circle You'll bounce back stronger

This year I've helped 7 travel companies boost their email engagement Some needed little tweaks Others needed complete overhauls But most needed reminding that it's not about sending more It's about sending better Make every email count Give every email a purpose

February 2018 I quit my comfortable, secure 9-5 to travel almost 6000 miles to start a new life 6 years living from a 15kg bag

Wow... I guess Elon's on a bot cleaning spree Either that or people really disagreed with my last post 😅 Ah well, their loss

Overwhelm - The Entrepreneur's Curse To overcome it I'm stripping everything back: • 1 task at a time • 1 window open • 1 program running If I find my mind wandering I do either: • Listen to a motivational video • Breathing exercises • 25 push-ups Optimise for success

Instinct > Intellect

Yesterday was The Great Purge! Over 20 newsletters unsubscribed Some of them were amazingly written by talented folk They're just not right for me now They're a distraction Bye bye

And back after a much needed break It took creating content on another platform to reignite the X spark That, and multiple conversations with clients There's still so much confusion around email marketing and automations... So I'm back to clear the confusion 😀👍

The key to successful email automations? Sending the right email at the right time One well timed email based on customer behaviour is worth 100 scattershot messages] Every email should be strategic

The greatest lie ever told... I'll do it tomorrow Stop lying to yourself and get it done!

Tackling data overload: Streamline your operation Forget complexity, embrace simplicity for better customer insights

There's a lot of talk lately about communities Your subscribers are your community Send them emails that feel like: 🤗 A warm welcome 🤗 A friendly chat 🤗 Genuine care

Don't be a slave to writing tools Ink Ginger Linguix Grammarly Hemingway ProwritingAid They're valuable... But not at the expense of losing yourself, your voice, your uniqueness

Do something that terrifies you For me? Baking Love eating it Love helping others bake Love watching baking shows But going solo? Nossa senhora! It makes me sweat But... It reminds me how much I love writing emails for a living What's your terror of choice?

"I hate email marketing" 15 minutes later he was buzzing All it took was a quick Q&A session Sometimes all it takes is the right answer at the right time to unlock everything I'm thinking of hosting a live Q&A session to answer all your email marketing problems Reply EMAIL

What does it mean to "deliver value"? I've been debating this for weeks More tips? More advice? More tutorials? I've been experimenting with my email list, and the results surprised me The more I gave, the less they engaged Clicks and downloads stayed average, but replies

52 week streak with brain.fm and loving it more with each passing day One of the best investments of the last few years