Mike McSweeney, CEO of Fulham Football Club Foundation, joined us at the 2nd Congress on Sports Foundations 🤗✨ He asked for one thing and one thing only: "use your influence and your power to actually look at sport through a different lens. " ⚽🔭

You have your eyes 👀 on the stage, but our cameras 📷 have their lenses on you 🤭

Facts were spoken 🗣️ with the focus being on an important matter for players at the end of their careers : 𝗢𝗻𝗰𝗲 𝘆𝗼𝘂 𝗿𝗲𝘁𝗶𝗿𝗲, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗸𝗲𝗲𝗽 𝗺𝗼𝘃𝗶𝗻𝗴. Sol Campbell gave some tips to athletes:

This view 🤩😍

𝗣𝗢𝗩: You went to Lucas Bugter masterclass about 433 and you ended up dancing 🤭🕺👯‍♂💃

Check your location: we're at the 𝗔𝗿𝗲𝗻𝗮 𝗦𝘁𝗮𝗴𝗲 📍

📺 𝗜𝘀 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝘀𝘁𝗿𝗲𝗮𝗺 𝗺𝗮𝗷𝗼𝗿 𝘀𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀? 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗝𝗮𝗸𝗲 𝗣𝗮𝘂𝗹 𝘃𝘀. 𝗠𝗶𝗸𝗲 𝗧𝘆𝘀𝗼𝗻 𝗳𝗶𝗴𝗵𝘁 🥊 Read the full article here 👉 bit.ly/3CHSEgF

🚨 𝗡𝗲𝘄 𝗥𝗲𝗰𝗼𝗿𝗱 𝗔𝗹𝗲𝗿𝘁 🚨 🎮 João Afonso, world champion in FIFA and EA Sports FC, known as "Jafonso," has made history with the most expensive transfer ever in the world of virtual sports by signing with Al-Nassr. 👉 bit.ly/4i6Vpbp

🤳 𝗔𝗜 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? Paola Marinone, CO-Founder & CEO at BuzzMyVideos, explains 🗣 "AI is actually multiplying the pace of creating, distributing, monetizing. So AI at the end is just a tool, but it's a tool that creates efficiency."

Time changes, content changes ⏰ Nowadays it's clear: younger generations are attracted to 𝙨𝙝𝙤𝙧𝙩𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 that gives them everything they want to know 📲

Next stop: Manchester 📍 📣 This quote alone sets the tone for the shift that took place more than 10 years ago: "and we wanted Manchester City not to be a football brand that sold entertainment. We wanted it to be an entertainment brand that sold football."⚽

Still on the panel “Love Brands Fotball Clubs”, it's now the turn of Pablo Longoria, Chairman at Olympique de Marseille, to take the stage 🎙 🗣 It's simple: keep your identity and don't create rivalries. Stand out: this is the biggest brand you can create🌟⚽

🎾 He's part of tennis royalty and at the “Rafa Nadal: Beyond Tennis” event, held at the UAX Madrid Chamberí campus, he gave us 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗽𝗼𝗿𝘁𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 👇 Full article here 👉 bit.ly/4gEJlwP

𝙃𝙞𝙨𝙩𝙤𝙧𝙞𝙘: 𝙒𝙤𝙢𝙚𝙣'𝙨 𝙛𝙤𝙤𝙩𝙗𝙖𝙡𝙡 𝙘𝙡𝙪𝙗𝙨 𝙨𝙪𝙧𝙥𝙖𝙨𝙨 €𝟭𝟬𝟬 𝙈𝙞𝙡𝙡𝙞𝙤𝙣 𝙞𝙣 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 👏 Full Article here 👉 bit.ly/3Wuk010