The human brain is great at forming stories once we mess things up, to justify our actions not only to others but also our own self. It's a defence mechanism saving us from ourselves and others.
I would like to come out as KKR fan, I have been a fan ever since IPL aired back in 2007, even before the first match.
I got to know about KKR while playing cricket one fine evening, everyone was so hyped about IPL, I for one thought SRK was gonna play too XD