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The world has welcomed a new era of marketing technology, according to a new report by Kearney. The martech stack had become an unworkable collection of “shiny

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linkhttps://technologymagazine.com/ calendar_today09-03-2017 17:49:45

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TechnologyMagazine (@technolgagazine) 's Twitter Profile Photo
TechnologyMagazine
@technolgagazine

3 years ago

Technology presumes there's just one right way to do things and there never is.

TechnologyMagazine (@technolgagazine) 's Twitter Profile Photo
TechnologyMagazine
@technolgagazine

3 years ago

The world has welcomed a new era of marketing technology, according to a new report by Kearney. The martech stack had become an unworkable collection of “shiny objects”, say analysts, with thousands of applications and datasets being added to the mix