“It’s a new art form that, at its speed and at its fidelity, cannot be done without AI and the technology that Pickford pioneered, and put in this experience.” A new art form > new tools. Go team pickford.ai 🎬

My language nitpick with so many consumer brands right now is that the vast majority of your customers don't need to see "AI-powered" anywhere. They just want your product to...work better. this is the hyatt website btw

We need to bring back beautifully designed newspapers

I loved producing this episode so much and am stoked it’s finally out in the world. It was inspiring how much hope (and nuance) @cjgbest and Andrew Mayne have around the future of art and culture in our age of AI everything. Changed my worldview quite a bit! Come for the

Spoke with Andrew Mayne

Alpha VC vs. Beta VC - my current take on our evolving industry - and how it impacts founders, GPs and LPs. open.substack.com/pub/thegeneral…

I’ll be on The Information TITV today at 8PT/11ET talking about the essay I wrote on Alpha VC vs. Beta VC:  thegeneralpartnership.substack.com/p/alpha-vc-vs-…

.Phin Barnes, Co-Founder of The General Partnership, overviews the VC strategy debate: “Certain firms are sort of chasing market coverage, and other firms are chasing very specific, sort of idiosyncratic founders within a market believing they can outperform.” Watch the full

My favorite up and to the right arrow of all time…LFG

ICYMI, Substack CEO Chris Best was on The General Partnership ("TheGP")'s podcast with Andrew Mayne, the first prompt engineer at OpenAI. Here's Chris' philosophy on product feedback.

You can still choose craft

Finally

Glad 'new media' (marketing) is having a moment because, founders, you 100% should be demanding this level of support from your investors. The marketing team at The General Partnership ("TheGP") has been embedding into portcos for a few years now, so I can tell you what will and won't work here. Exciting

I miss being able to genuinely use an em dash

come eat dumplings at our pretty office and see how design teams are using AI — maj emphasis on the first part though

As an editor, I've been thinking a lot about how 'voice' (arguably a writer's most important tool) is dying in favor of the very particular and recognizable tone of ChatGPT. So much good stuff in this essay on AI as the people's writer. FWIW - I still think the old writing

The most visible tech companies are increasingly casting themselves as the hero in their own story, and in doing so, risk becoming the villain in everyone else’s. Apple was never the hero - the creative misfit was. Nike was never the hero - the everyday athlete was. Youtube was

Thank you to everyone who came out for TheGP's first annual holiday party last week. It was a night for the books.🎄 Phin Barnes and Dan Portillo founded TheGP with a mission to do VC differently. To build a firm where partnership meant more than capital, where showing up to do