To get started on improving your customer experience you'll need two things: A whiteboard + putting yourself in your customer's shoes. #DigitalAdl

On customer experience, Abby describes Coppers hides equipment items from shop for returning Brewers to keep them focussed on what’s relevant to them. #DigitalAdl #Marketing #Adelaide

Who knew… Coopers Brewery Brewer library contains over 150 different recipes! #DigitalAdl #Marketing #Adelaide

Rubina a draws out a really important aspect of effective marketing, designing the customer experience journey to suit the characteristics of your target audience. Contrast Oodie/TikTok v Coopers home brew/Phone #DigitalAdl #Marketing #Adelaide

How to encourage online purchasing when your products are easily accessible in store? Coopers Brewery use limited edition releases and free shipping to encourage their customers to purchase online. #DigitalAdl

Abby highlights the importance of giving personalised support and taking the time to help customers because it is ultimately their passion that drives them to be a return customer. #DigitalAdl

Question from floor on customer unboxing experience. My go-to example of getting it right for your audience is birdsnest That personalised hand written note is perfection. #DigitalAdl #Marketing #Adelaide

Abby talks about automation opps, potential to ask home brewers to enter what they have at home and auto generate relevant products and recipes. #DigitalAdl #Marketing #Adelaide

Interesting. I’m one of only a few in the room who uses variable paragraphs as a standard email marketing tactic. 🤔 #DigitalAdl #Marketing #Adelaide

Andrew Sabatino shares a great example of personalised donor video ask. #DigitalAdl #Marketing #Adelaide

Couldn’t agree more, Anna-Louise Coppock. Clients who engage me to run focus group research often do so to test hypotheses, assumptions, and build a business case to influence internal marketing culture. #DigitalAdl #Marketing #Adelaide

Thanks Anna-Louise. Have to say I did enjoy the broader marketing session within the program. Digital marketing is only one aspect of the marketing mix. #DigitalAdl #Marketing #Adelaide

M A C A R E N A Impromptu Macarena sesh to herald in the final session. And here is the talented Simone Douglas. #DigitalAdl #Marketing #Adelaide

From Facebook chat to viral photo op in the space of 4 hours. Adelaide Hospo Collective harnessed the power of the people to make a real difference in the community. #DigitalAdl

A little bit teary watching the Hospo Owners Collective videos again Simone Douglas #DigitalAdl #Marketing #Adelaide

Here's the class of #DigitalAdl '22! 🙏 Many thanks to all our speakers this year. All of our speakers donate their time, knowledge and experience. You all have our #gratitude, and we hope you enjoy Yalumba wine. 🍷 #DigitalMarketing #SocialMedia #ECommerce #Adelaide #Conference

I’ve been wondering if the sound being made by the person sitting behind me on the bus is them clipping their nails. 🤢 In order to shake the mental image, I checked my emails…and found spam about nails! 👀 #Adelaide #Spooky #AdelaideMetro

I felt the late Queen smiled with her heart. What a sacrifice & service: privilege for freedom. My thoughts are with her family. What an extraordinary time to be alive. A pandemic, now end of an era. How will these change us? #Adelaide #QueenElizabethII

Jane Hume illustrated what frustrates me about politics. The focus on ‘winning’ language vs representing the collective interests of people in the electorate you have the privilege of stewarding. No wonder we saw the Teal wave. #Insiders #auspol

I get it Latitude but unless I can get through to you I risk you blocking my card when I go overseas. Can't you add an option to your app so we can self-serve this? #latitudefinance #customerservice