This week in Martech: AI & smarter marketing! Northbeam links ads to revenue Creatopy → The Brief: AI ad automation Dialpad Agentic AI handles 70% of requests adMarketplace AMP Discover in Opera AI Zeta Athena turns questions into insights #MarketingTech #news

Building a strong first-party data strategy isn’t just about collecting data, it’s about using it to drive smarter decisions, build trust, and personalize every interaction. Here’s a quick guide to help brands strengthen their data foundation 👇talkmartech.com/featured/lever… #MarTech

The future of search isn’t about links… it’s about answers. ✅ Is your content optimized to be the answer your audience is looking for? Read the full newsletter: linkedin.com/pulse/masterin… #AEO #SEO #DigitalMarketing #ContentStrategy #VoiceSearch #AI #MarketingTrends

Big news! Optimizely Opal is now integrated with Google Cloud Gemini Enterprise, unlocking new levels of AI-powered experimentation and personalization. Dive into the details: talkmartech.com/quick-bytes/op… #MarTech #AIPowered #DigitalExperience

💡 From Chaos to Control: The Next Phase of Enterprise AI Matt Blumberg, CEO of Markup, breaks down the evolution of enterprise AI, from the early days of experimentation and individual productivity to a new era of governance and control. #EnterpriseAI #AITransformation

Hyper-personalization in B2B is the future! AI can craft tailored buyer journeys, but privacy & trust remain key. ondot.com/the-future-of-… #B2BMarketing #AI #HyperPersonalization #DataPrivacy #BuyerTrust

Introducing The PRView : An AI-powered platform that automates PR workflows, monitors deadlines in real time and delivers analytics to transform brand comms. Full story: talkmartech.com/quick-bytes/ai… talkmartech.com #MarTech #PRTech #AIForPR #Automation

🔍 Picsart launches a fresh suite of AI-tools aimed at transforming creative workflows for marketers and creators. From AI-driven design to video and GIF generation, this update redefines speed and scalability in brand-visual creation: talkmartech.com/quick-bytes/pi… #MarketingTech

@MoPub & MAX founders have launched @CloudX, a next-gen platform to rebuild mobile ad monetization for the AI era — with smarter auctions, real-time bidding, and fully cloud-native infrastructure. Read more 👉 talkmartech.com/quick-bytes/mo… #MarTech #MobileAds #AI #CloudInfrastructure