OpenAI / Google: Please release a search console for your LLMs. Let us measure our content performance and search behavior to better serve the audience there without having to only rely on 3rd party data! Thanks, SEOs around the world 🙏 PS: Google, don't say AI Mode data

Sharing a new case study this week on how we decreased our client's form submissions by 7% and it was a success 🤔💪🏽 How confident do you feel about running A/B tests that might temporarily decrease some conversions in order to learn about user intent?

My friend, Wil Reynolds runs an 8-figure agency. Last year, he lost his entire marketing team. Uh-oh. What does he do?... Somehow manages to 10X their results. Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇

A past client just sent me an email 😭😭🥹🥹 "...that's not Nano Banana, that's your book in Forteventura, Canary Islands. 🍹 I took it as the only business-related thing I've carried with me during my holidays, so I thought "You know what, Talia would probably benefit from

Speaking at GPeC SUMMIT in Bucharest October 14th about Emotion Before Algorithms. Walk away with a proven, customer-first framework for scaling conversions by tapping directly into your audience’s hearts. Get tickets here: bit.ly/478iZRD #GPeCSUMMIT #gpecsummit2025

Batman doesn't pull out EVERY gadget at once. He chooses THE RIGHT tool for the moment. CTAs should be the same. Pick your CTA. Make it clear. Watch conversions soar. Want to see this utility belt principle in action? +18% calls here: bit.ly/46CqAYH #cro #cta

Nothing beats in-person events. Meeting old and new friends, sharing real, meaningful insights, learning from each other, and feeling that spark you just can’t get online.

People in Romania are really kind <3

For the hundredth time: STOP HIDING YOUR UNSUBSCRIBE BUTTON. 😤 You're not helping yourself by hiding it. People are either ignoring your emails or worse, sending you to spam. You're literally hurting your own numbers by hiding it.

Your goal should be to create experiences where prospects clearly see themselves reflected on the page, and convert. I talk about this concept in detail in my book...with a handy table showing the difference between “making it about yourself” vs. “making it about your customer.”

We won't always be able to pinpoint the exact event that drove a conversion. And that's OK, because when you get too hyper focused on numbers, you forget the people behind the screen. Sometimes you just have to accept you won't know why things happened, they just did.

Ask someone outside of your industry to read your page and answer these three questions: - Who is this for? - What problem does it solve? - What will happen if they use it? You can learn a lot from the perspective of someone who knows nothing about your solution. #cro

At #GPEC I spoke about the shift we all need to make when it comes to the data we're collecting about our customers & how we use it. HUGE gap between what our prospects are saying & how brands are speaking to them So much fun meeting everyone & catching up w/ old friends

PSA: The real competitive advantage isn’t AI, it's empathy.

The thing none of these free templates tell you... is that they're another way to become generic. Templates make you look and sound like everyone else. UNLESS you pour real audience research into the template... ...that's when they become a real game changer.

Last week in Romania, I spoke about the obsession with analyzing, automating & optimizing but not understanding. If you ignore the human foundation (what your customers feel, their fears, desires, frustrations...) you’re just moving even faster in the wrong direction. #GPeC

Quick gut check: Why do you think your next test will win? If your answer starts with: - "I saw..." - "Everyone knows..." - "It worked for..." You're not testing customer needs. You're testing your biases. (And your conversion rate knows the difference)

We panicked, jumped on the first boat we saw, and walked into a high school prom. When you're in a hurry, you skip the signs. Same with marketing. We copy what looks right without checking if it's right for us. Full prom crasher story → apple.co/439cprZ

If you've been trying to figure out how to use AI without sounding like everyone else, check out my session at the Unleash AI for Business Summit on the 19th. You can sign up here (to attend live, or get the recordings) → bit.ly/49bIuTT

DONATE here: sleepout.org/participants/6… Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w Wil Reynolds, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important. Would 💗 your support