Today we conclude our journey meeting last year's recipients of the ANZMAC 🌏-Australian Marketing Institute grants. We chat to Nadia Zainuddin on consumer resilience in response to the cost of living crisis. #weareanzmac #marketingresearch linkedin.com/posts/weareanz…

Vertical line extensions: It's all in the framing! 🛍️ “Framing brand concept of vertical line extensions: The moderating role of believability” by N. Pontes, F. P. Leite & D. Goyeneche of University of Queensland Business School. Read here: buff.ly/4gi2Mw3 #weareanzmac

Foreign aid: The unexpected tourism booster? ✈️ “Do political actions affect country image and travel intentions? The case of COVID-19” by authors Ali Gohary & Aakash Shah of Monash University and Eugene Chan of Purdue University Read here: buff.ly/4g6bFsx #weareanzmac

Nature-inspired business: The circular economy revolution! ♻️ “Shaping Circular Service Ecosystems” by Julia Fehrer of University of Auckland, Joya Kemper of University of Canterbury & Jonathan Baker of The University of Adelaide Read here: buff.ly/4g9ttTq #weareanzmac

Digital service innovation: Revolution or evolution? 🔄 “The nature and fundamental elements of digital service innovation” by S. Vargo of University of Oklahoma, J. Fehrer of UoA, and H. Wieland & A. Nariswari of CSUMB. Read here: buff.ly/3AX2F8G #weareanzmac

New Article: Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles Coastal Carolina University Clemson University #politicalideology #Anthropomorphism #marketing #MarketingDigital #MarketingStrategy ANZMAC 🌏 #AMJ #weareanzmac Gina Cui doi.org/10.1177/144135…

Sports going green: The circular economy game-changer! 🏅♻️ “A Typology of Circular Sport Business Models: Enabling Sustainable Value Co-Creation in the Sport Industry” by A. Gerke, J. Fehrer, M. Benson-Rea, and B. P. McCullough. Read here: buff.ly/4e6Znyg #weareanzmac

Have you booked your flights and accommodation for the upcoming #anzmac2024 hosted by the University of Tasmania? Hobart is a wonderful destination and some places are quickly getting booked out. We look forward to seeing you all! #weareanzmac #marketingresearch

When brands take a stand: The Instagram activism tightrope🌿 “Sustainability, brand authenticity and Instagram messaging” by Sandy Bulmer, Nitha Palakshappa, Sarah Dodds & Sarah Harper of Massey Business School, Massey University Read here: buff.ly/3yDujak #weareanzmac

Brand growth secret revealed: It's not who you think! 🚀🛍️ “Where is the brand growth potential? An examination of buyer groups” by authors Giang Tue Trinh, John G. Dawes, and Byron Sharp of the University of South Australia. Check it here: buff.ly/3YOiHf2 #weareanzmac

Is the Net Promoter Score living up to the hype? 🤔📈 🔖 “How to signal product variety on pack: an investigation of color and image cues” by esteemed author John G. Dawes of the University of South Australia. Read the full study here: buff.ly/4dIqL5k #weareanzmac

Transparency isn't just about info overload 🔍 “Beyond information availability: Specifying the dimensions of consumer perceived brand transparency” by Kate Sansome, Dean Wilkie & Jodie Conduit of the University of Adelaide. Check it here: buff.ly/3AvHOJp #weareanzmac

The AI balancing act: How human is too human? “Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news” by R.F. Mulcahy & A. Riedel of UniSC, & B. Keating, A. Beatson & K. Letheren of QUT. Read here: buff.ly/4d6wOkj #weareanzmac

Influencers: The unlikely heroes of recycling? 🌿 “The effect of opinion leadership and spirituality on recycling intention: insights from attractive, expert and religious influencers” by authors Gunaro Setiawan and Denni Arli. Read here: buff.ly/4ffWEUB #weareanzmac

Retargeting ads: Ethical dilemma or consumer benefit? 🎯🤔 🔖 “Consumer perceptions of the ethicality of re-targeting online advertising” by Denni Arli of Tasmanian School of Business and Economics, University of Tasmania. Read here: buff.ly/3Wm2zi5 #weareanzmac

Resilience in the face of Permacrisis: How do consumers cope? “Consumer Anxiety & Coping in COVID Times: Towards a Sociological Understanding of Consumer Resilience” by C. Ingram, R. Caruana, A. Chakrabarty, M. Kelemen & R. Yuan Read here: buff.ly/4cUIE0W #weareanzmac

Age is just a number when it comes to social media privacy! 🔐👵 “Linked by age: a study on social media privacy concerns among younger and older adults” by authors David Goyeneche, Luis Arango, and Stephen Singaraju. Read here: buff.ly/4f8bs7y #weareanzmac

Virtual influencers + flattery = powerful prosocial impact! 🤖🙌 🔖 “The power of flattery: Enhancing prosocial behavior through virtual influencers” by authors Sara Quach, Isaac Cheah, and Park Thaichon. Read here: buff.ly/3xO2snn #weareanzmac

Don't overlook the power of ultra-light buyers! 🔍💡 “Valuing the contribution of ultra-light buyers” by Afsana Hossain, Zachary Anesbury, Carl Driesener, & Giang Trinh of Ehrenberg-Bass Institute, University of South Australia. Check here: buff.ly/3xZiRVX #weareanzmac

AI vs. Humans: AI outshines humans in brand analysis! 🤖👤 “How prevalent are suggestive brand names and distinctive assets? An AI-human approach” by L. Bali, Z. Anesbury, P. Phua, & B. Sharp of the University of South Australia Read here: buff.ly/4cP9fMn #weareanzmac