The #CaitlynClark Effect highlights the potential and challenges in women's sports. My new Forbes article tackles these to guide brand investment for growth & good. #KickGlassMarketing Miami University Farmer School of Business Miami University Read more: forbes.com/sites/gilliano… #BrandBuilding #ForbesCMO
"I do think, at least in GE's case, we do need to protect and nurture experimentation. It is a little bit of a delicate flower." Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO forbes.com/sites/sethmatl…
.Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO trib.al/0u1wXDH
.Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO trib.al/iYHf7db