bec kpop is targeting the global market so they need to follow the trend. 'old kpop' such as edm, hip-hop soul, classic r&b are often labeled as 'outdated' in the west. and despite efforts by artists like sabrina, bubblegumpop has yet to make a full comeback into the mainstream.
My awesome collaborator Rod Kim calls it “if mobile devices had pop bangers relatable to humans” - and that's just a perfect description 😁 Listen to NEW ME: ffm.to/havethisnewme
