Hitting the fast lane with an exclusive pop-up store in Shanghai, celebrating our heritage and motorsport passion for the return of the first Chinese Grand Prix since 2019. CEO Julien Tornare is revving up the excitement alongside House Ambassadors and Friends of the House.

Chasing dreams since 1963.

Embark on a mesmerizing ride with House Ambassador #LiuHaoran through the enchanting city that never sleeps: Shanghai. Sporting the TAG Heuer Carrera Chronograph in its 'Panda' edition, the renowned actor embodies the maverick spirit incarnated through

Channelling brightness and pure elegance.

Embrace the enchanting charm of the TAG Heuer Carrera Chronograph, in its captivating signature blue rendition.

This 39 mm timepiece showcases an open caseback revealing the in-house TH20-00 movement, complemented by a bi-directional

Admire the first Monaco model from 1969, renowned for its provocative shape and revolutionary technology, which instantly became a cult classic when it appeared on screen worn by the 'King of Cool'.

xiaogui’s @ TAGHeuer event today

#xiaogui #wanglinkai #小鬼 #王琳凯

24.04.19 小鬼 studio weibo update

xiaogui for TAGHeuer event today!

#xiaogui #wanglinkai #小鬼 #王琳凯

24.04.19 小鬼 studio weibo update

xiaogui’s look for TAGHeuer event today!

#xiaogui #wanglinkai #小鬼 #王琳凯

Join us at our pop-up store in #Shanghai and embark on a journey through the history of the iconic collections of our Maison 👇

Relive the excitement of our exclusive Shanghai pop-up and celebration party, set against the stunning backdrop of the Shanghai skyline. #TAGHeuer

A legendary design.

Discover the new TAG Heuer Carrera Chronograph: a tribute to the timeless elegance of the original 7753 SN design from the 1960s.

This design embodies Jack Heuer's pursuit of superior legibility, showcasing black azuré subdials within a unique 'Glassbox'

Chasing dreams since 1963

To celebrate the daring spirit of the TAG Heuer Carrera collection, and its newly released “Panda” Chronograph timepiece, our House Ambassador #RyanGosling takes us on a poetic journey through the nocturnal charm of Los Angeles, the city where dreams

Opening a new chapter in nautical history.

Since the 1970s, the legacy of the TAG Heuer Carrera Skipper has endured, marked by its triumphant return last year. Now, in the spirit of honoring our cherished maritime heritage, we present it this year in an 18K 5N rose gold

Dive into the intricacies of an iconic design.

Crafted for connoisseurs, the TAG Heuer Carrera Chronograph pays homage to the iconic 'Panda' design renowned for its black sub-dials contrasting against the radiant white dial.

The polished silver case integrated with the bracelet

how ugly can it get for your 121k GBP? #TAGheuer

Joined by our partner Oracle Red Bull Racing and Max Verstappen as we anticipate the return of the awaited #ShanghaiGP !

Happy #Bitcoin Halving! 4/20. Richard Nadler gm.scribe TAG Heuer

Just like Max Verstappen, celebrate with us the grand opening of our pop-up store in #Shanghai , right before the #Shanghai GP returns!
For a limited time, we are paying homage to our brand's rich history intertwined with the world of motorsports and its remarkable achievements

THE CARROT 🥕
I love testing these inventions

hurley Red Bull TAG Heuer CARIUMA GoPro

A symbol of precise timekeeping.

From the debut of the revolutionary “Microsplit” in 1916 to the split-seconds chronograph of 1968, precision in timekeeping has been our legacy.
The 'rattrapante' innovation has been infused into various stopwatches, ultimately becoming a staple