![Matt Hare-Scott(@mattharescott) 's Twitter Profile Photo Matt Hare-Scott(@mattharescott) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/804010284058693632/X6gRgv21_200x200.jpg)
'You cannot fight fake facts with facts, you need emotional resonance to change minds' Roudie Shafie discussing countering misinformation during the 'Facts vs. Figures session #PRCAHealth
![Matt Hare-Scott (@mattharescott) on Twitter photo 2020-07-16 15:47:04 'You cannot fight fake facts with facts, you need emotional resonance to change minds' @roudyshafie discussing countering misinformation during the 'Facts vs. Figures session #PRCAHealth 'You cannot fight fake facts with facts, you need emotional resonance to change minds' @roudyshafie discussing countering misinformation during the 'Facts vs. Figures session #PRCAHealth](https://pbs.twimg.com/media/EdDwb67XgAAvrEr.jpg)
![Matt Hare-Scott(@mattharescott) 's Twitter Profile Photo Matt Hare-Scott(@mattharescott) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/804010284058693632/X6gRgv21_200x200.jpg)
And we're off!! @PRCA_UK Healthcare Conference is live! #PRCAHealth great turnout to discuss healthcare comms in a personalised age! #healthcarecomms
![Matt Hare-Scott (@mattharescott) on Twitter photo 2020-07-16 15:30:36 And we're off!! @PRCA_UK Healthcare Conference is live! #PRCAHealth great turnout to discuss healthcare comms in a personalised age! #healthcarecomms And we're off!! @PRCA_UK Healthcare Conference is live! #PRCAHealth great turnout to discuss healthcare comms in a personalised age! #healthcarecomms](https://pbs.twimg.com/media/EdDsq3sXYAE3-W4.jpg)
![OVID Health(@OVIDHealth) 's Twitter Profile Photo OVID Health(@OVIDHealth) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1126943871353671682/X7QlW7QW_200x200.jpg)
OVID Director Roudie Shafie was one of the experts on the @PRCA_UK Health Conference's communication panel. Here she shares her view on the success of the Government's simple Wash Your Hands message. Do you agree? Tell us your thoughts in the comments. #reinventhealth #PRCAHealth
![Virgo Health(@VirgoHealth) 's Twitter Profile Photo Virgo Health(@VirgoHealth) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1471483825108705281/2mnR8YP1_200x200.jpg)
We're here at the #PRCAhealth conference this morning! Looking forward to hearing from speakers on how healthcare campaigns are effective in changing behaviour šš¼
![Virgo Health (@VirgoHealth) on Twitter photo 2019-03-28 09:58:47 We're here at the #PRCAhealth conference this morning! Looking forward to hearing from speakers on how healthcare campaigns are effective in changing behaviour šš¼ We're here at the #PRCAhealth conference this morning! Looking forward to hearing from speakers on how healthcare campaigns are effective in changing behaviour šš¼](https://pbs.twimg.com/media/D2vL8PcX4AE6-Kt.jpg)
![Holly Sutton(@Hollyonline) 's Twitter Profile Photo Holly Sutton(@Hollyonline) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1330882361144315904/Y1C9NSKc_200x200.jpg)
āRead the good published evidence in healthcare on behaviour changeā clear and simple top tips from Dan Berry #prcahealth
![Holly Sutton (@Hollyonline) on Twitter photo 2018-05-22 17:47:22 āRead the good published evidence in healthcare on behaviour changeā clear and simple top tips from Dan Berry #prcahealth āRead the good published evidence in healthcare on behaviour changeā clear and simple top tips from Dan Berry #prcahealth](https://pbs.twimg.com/media/Dd0aWNEUwAArzEF.jpg)
![Ishtar Schneider(@ishtar413) 's Twitter Profile Photo Ishtar Schneider(@ishtar413) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1201808081660915712/3MLJrYTX_200x200.jpg)
Hearing from our very own Edelman UK Nicole Linger, Head of Employee Engagement on whatās working and whatās not around internal communications during the current pandemic #PRCAHealth
![Ishtar Schneider (@ishtar413) on Twitter photo 2020-11-05 17:18:49 Hearing from our very own @EdelmanUK Nicole Linger, Head of Employee Engagement on whatās working and whatās not around internal communications during the current pandemic #PRCAHealth Hearing from our very own @EdelmanUK Nicole Linger, Head of Employee Engagement on whatās working and whatās not around internal communications during the current pandemic #PRCAHealth](https://pbs.twimg.com/media/EmE3fjOWkAA2m9-.jpg)
![Jet McGrath(@jetkd) 's Twitter Profile Photo Jet McGrath(@jetkd) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/567947169026822144/-ePvpYdW_200x200.jpeg)
![Matt Hare-Scott(@mattharescott) 's Twitter Profile Photo Matt Hare-Scott(@mattharescott) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/804010284058693632/X6gRgv21_200x200.jpg)
'Digital is no longer about spray and pray. Orgs need to know who their audience is, what their interests are and how their own purpose meets that to drive emotional engagement' @NatalieOrringe on how to make more human connections on digital #PRCAHealth
![Matt Hare-Scott (@mattharescott) on Twitter photo 2020-07-16 16:26:39 'Digital is no longer about spray and pray. Orgs need to know who their audience is, what their interests are and how their own purpose meets that to drive emotional engagement' @NatalieOrringe on how to make more human connections on digital #PRCAHealth 'Digital is no longer about spray and pray. Orgs need to know who their audience is, what their interests are and how their own purpose meets that to drive emotional engagement' @NatalieOrringe on how to make more human connections on digital #PRCAHealth](https://pbs.twimg.com/media/EdD5f4yXoAY6Ten.jpg)
![Paul Church(@pauljchurch) 's Twitter Profile Photo Paul Church(@pauljchurch) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1608992889098444800/H2AuOaRt_200x200.jpg)
Interesting tips on great health campaigns at @PRCA_UK #PRCAHealth Conference today from: @babylonhealth, Claire Cater, Rachel Cooper, Kate Dale, Jennifer Heape, Jane Kirby, Jessi Langsen-Gaston, Sarah Manavis, kate pogson, @helenarub, Marc Southern, Sam Tatam & @hazel_wilkinson.
![Paul Church (@pauljchurch) on Twitter photo 2019-03-28 17:08:09 Interesting tips on great health campaigns at @PRCA_UK #PRCAHealth Conference today from: @babylonhealth, @ClaireCaterSK, @cooperrachel, @kate_dale, @nejjynejjy, @JanekirbyPA, @jlangsen, @sarahmanavis, @KatePogson, @helenarub, @marcsouthern, @s_tatam & @hazel_wilkinson. Interesting tips on great health campaigns at @PRCA_UK #PRCAHealth Conference today from: @babylonhealth, @ClaireCaterSK, @cooperrachel, @kate_dale, @nejjynejjy, @JanekirbyPA, @jlangsen, @sarahmanavis, @KatePogson, @helenarub, @marcsouthern, @s_tatam & @hazel_wilkinson.](https://pbs.twimg.com/media/D2wuN6hWoAA7ZXq.jpg)
![Jet McGrath(@jetkd) 's Twitter Profile Photo Jet McGrath(@jetkd) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/567947169026822144/-ePvpYdW_200x200.jpeg)
![Holly Sutton(@Hollyonline) 's Twitter Profile Photo Holly Sutton(@Hollyonline) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1330882361144315904/Y1C9NSKc_200x200.jpg)
Spend more time on the diagnosis - what are the biases at play? What is the impact of your comms? #PRCAHealth #behaviourchange
![Holly Sutton (@Hollyonline) on Twitter photo 2018-05-22 17:58:09 Spend more time on the diagnosis - what are the biases at play? What is the impact of your comms? #PRCAHealth #behaviourchange Spend more time on the diagnosis - what are the biases at play? What is the impact of your comms? #PRCAHealth #behaviourchange](https://pbs.twimg.com/media/Dd0czeUUQAI3v9H.jpg)
![Holly Sutton(@Hollyonline) 's Twitter Profile Photo Holly Sutton(@Hollyonline) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1330882361144315904/Y1C9NSKc_200x200.jpg)
āReally good behaviour change campaigns take the complexity out of decision makingā Desiree Lopez #PRCAHealth #complexmadeclear
![Holly Sutton (@Hollyonline) on Twitter photo 2018-05-22 17:53:35 āReally good behaviour change campaigns take the complexity out of decision makingā Desiree Lopez #PRCAHealth #complexmadeclear āReally good behaviour change campaigns take the complexity out of decision makingā Desiree Lopez #PRCAHealth #complexmadeclear](https://pbs.twimg.com/media/Dd0bxVtUQAAPFBr.jpg)
![Jenny Ousbey(@OusbeyJ) 's Twitter Profile Photo Jenny Ousbey(@OusbeyJ) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1550217434455572480/YAcceWnt_200x200.jpg)
V much enjoying time out of the OVID office to hear about best practice and insightful discussion on all things health comms today @PRCA_UK #PRCAHealth #healthcomms
![Jenny Ousbey (@OusbeyJ) on Twitter photo 2019-03-28 11:55:26 V much enjoying time out of the OVID office to hear about best practice and insightful discussion on all things health comms today @PRCA_UK #PRCAHealth #healthcomms V much enjoying time out of the OVID office to hear about best practice and insightful discussion on all things health comms today @PRCA_UK #PRCAHealth #healthcomms](https://pbs.twimg.com/media/D2vmbXgWoAUL5WQ.jpg)
![Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1302956819845984257/jgqCuWnf_200x200.jpg)
ā¦Jane Kirbyā© on ābeing liked vs being accurateā, when it comes to receptiveness to āfake newsā - proliferated through a digital medium #PRCAHealth
![Hannah Thomson (@CEO_thejoyclub) on Twitter photo 2019-03-28 11:10:42 ā¦@JanekirbyPAā© on ābeing liked vs being accurateā, when it comes to receptiveness to āfake newsā - proliferated through a digital medium #PRCAHealth ā¦@JanekirbyPAā© on ābeing liked vs being accurateā, when it comes to receptiveness to āfake newsā - proliferated through a digital medium #PRCAHealth](https://pbs.twimg.com/media/D2vcOEtWsAEvErp.jpg)
![Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1302956819845984257/jgqCuWnf_200x200.jpg)
ā¦Kate Daleā© of ā¦Sport Englandā© kicks off #PRCAHealth speaking about leading #thisgirlcan to reach women who hadnāt previously been reached and to inspire real behaviour change
![Hannah Thomson (@CEO_thejoyclub) on Twitter photo 2019-03-28 09:39:02 ā¦@Kate_daleā© of ā¦@Sport_Englandā© kicks off #PRCAHealth speaking about leading #thisgirlcan to reach women who hadnāt previously been reached and to inspire real behaviour change ā¦@Kate_daleā© of ā¦@Sport_Englandā© kicks off #PRCAHealth speaking about leading #thisgirlcan to reach women who hadnāt previously been reached and to inspire real behaviour change](https://pbs.twimg.com/media/D2vHbkyX4AExzfw.jpg)
![Ishtar Schneider(@ishtar413) 's Twitter Profile Photo Ishtar Schneider(@ishtar413) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1201808081660915712/3MLJrYTX_200x200.jpg)
Great insights from emmadivers PLMR on key learnings from her excellent crisis comms campaign about supporting care homes who were in the eye of the storm during Wave 1. So enthralled I didnāt get a good pic š #PRCAHealth
![Ishtar Schneider (@ishtar413) on Twitter photo 2020-11-05 17:52:39 Great insights from @emmadivers4 @PLMRLtd on key learnings from her excellent crisis comms campaign about supporting care homes who were in the eye of the storm during Wave 1. So enthralled I didnāt get a good pic š#PRCAHealth Great insights from @emmadivers4 @PLMRLtd on key learnings from her excellent crisis comms campaign about supporting care homes who were in the eye of the storm during Wave 1. So enthralled I didnāt get a good pic š#PRCAHealth](https://pbs.twimg.com/media/EmE_OmuW0AMidBc.jpg)
![Holly Sutton(@Hollyonline) 's Twitter Profile Photo Holly Sutton(@Hollyonline) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1330882361144315904/Y1C9NSKc_200x200.jpg)
Making very complex information very simple - by changing wording away from scare mongering and detail - drove a 60% inc. in people seeing their GP for cancer symptoms @flamingolondon #PRCAhealth
![Holly Sutton (@Hollyonline) on Twitter photo 2018-05-22 18:03:04 Making very complex information very simple - by changing wording away from scare mongering and detail - drove a 60% inc. in people seeing their GP for cancer symptoms @flamingolondon #PRCAhealth Making very complex information very simple - by changing wording away from scare mongering and detail - drove a 60% inc. in people seeing their GP for cancer symptoms @flamingolondon #PRCAhealth](https://pbs.twimg.com/media/Dd0d8QSV4AAca2x.jpg)
![Andy Green(@andygreencre8iv) 's Twitter Profile Photo Andy Green(@andygreencre8iv) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/594752074/13122007052_200x200.jpg)
Illuminating sessions on #storytelling and #podcasting at @PRCA_UK #PRCAHealth event in London with Russell Goldsmith #gitamendes #charliedemierre
![Andy Green (@andygreencre8iv) on Twitter photo 2019-10-15 21:11:00 Illuminating sessions on #storytelling and #podcasting at @PRCA_UK #PRCAHealth event in London with @RussGoldsmith #gitamendes #charliedemierre Illuminating sessions on #storytelling and #podcasting at @PRCA_UK #PRCAHealth event in London with @RussGoldsmith #gitamendes #charliedemierre](https://pbs.twimg.com/media/EG8tXdxXkAApS79.jpg)
![Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1302956819845984257/jgqCuWnf_200x200.jpg)
10 lessons from ā¦Kate Daleā© on building an effective behaviour change campaign - learned and demonstrated through #thisgirlcan #PRCAHealth
![Hannah Thomson (@CEO_thejoyclub) on Twitter photo 2019-03-28 10:05:44 10 lessons from ā¦@Kate_daleā© on building an effective behaviour change campaign - learned and demonstrated through #thisgirlcan #PRCAHealth 10 lessons from ā¦@Kate_daleā© on building an effective behaviour change campaign - learned and demonstrated through #thisgirlcan #PRCAHealth](https://pbs.twimg.com/media/D2vNiyNWkAEIkkv.jpg)
![Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo Hannah Thomson(@CEO_thejoyclub) 's Twitter Profile Photo](https://pbs.twimg.com/profile_images/1302956819845984257/jgqCuWnf_200x200.jpg)
A word of caution from Claire Cater of the Social Kinetic on behaviour change campaigns: They can sometimes feel paternalistic when the system needs to change around the user too - user-centred design thinking can better enable real change #PRCAHealth
![Hannah Thomson (@CEO_thejoyclub) on Twitter photo 2019-03-28 10:39:08 A word of caution from Claire Cater of the Social Kinetic on behaviour change campaigns: They can sometimes feel paternalistic when the system needs to change around the user too - user-centred design thinking can better enable real change #PRCAHealth A word of caution from Claire Cater of the Social Kinetic on behaviour change campaigns: They can sometimes feel paternalistic when the system needs to change around the user too - user-centred design thinking can better enable real change #PRCAHealth](https://pbs.twimg.com/media/D2vVCQ4WkAE8txy.jpg)