NEW WORK! Identity system, packaging & enviromental package for The Well Coffeehouse, in Nashville. The brand’s visual identity is deliberately fluid, drawing inspiration from the life-giving qualities of water. Much more in the case study now live: carpentercollective.com/project/the-we…

A new Identity system, packaging & environmental package for The Well Coffeehouse, in Nashville. The brand’s visual identity is deliberately fluid, drawing inspiration from the life-giving qualities of water. Much more in our case study now live: carpentercollective.com/project/the-we…

In addition to the rebrand for The Well Coffeehouse, we also developed an extensive packaging system. It was a blast to see how this brand could work on all the various bag sizes and forms not to mention cups and cans. Full rebrand case now live: carpentercollective.com/project/the-we…

When extending The Well brand to to-go cups, cans, and retail packaging, our goal was to create touchpoints that function as both practical vessels and powerful mobile billboards. Each piece was designed to amplify brand visibility as customers carry them into the world.

In addition to The Well rebrand and coffee bag packaging system, to-go hot cups, cold cups and can packaging was a huge part of this visual system. Learn more and see the full case study here: carpentercollective.com/project/the-we…

A big part of our rebrand of The Well Coffeehouse was exploring how the rebrand would translated to their retail environment. More examples and full case study here: carpentercollective.com/project/the-we…

graphic design is basically just like making fine art but you have to justify every move you make to 26 people for like 6 months

More motion work for The Well rebrand we Carpenter Collective built. The goal w/ the rebrand & the motion work was to tell the story of "Turning Coffee into Water" as the clients mission reads. carpentercollective.com/project/the-we… Lead motion designer was our designer & great guy, August Oppeau.

Being a graphic designer is mostly just managing little inconveniences over and over again but in a really fun way.

The road to success is gravel and covered in construction cones.

Our 2lb coffee bag packaging for The Well Coffeehouse—as part of our rebrand. The 12oz bag, 2lb bag and 5lb coffee bag all have unique designs but strategically work cohesively as a system. See all packaging in the rebrand here: carpentercollective.com/project/the-we…

The Well by Carpenter Collective, 2025 Now on Brand Archive: brandarchive.xyz #logos #branding #design #coffee

One of my favorite rebrands we Carpenter Collective have developed in recent memory. carpentercollective.com/project/the-we…

my phone just autocorrected designer to disaster so thats pretty neat

Recently, The Well enlisted design studio Carpenter Collective to refresh its brand identity and packaging. thedieline.com/carpenter-coll…

The first person to hear a parrot talk probably never recovered.

I bet "scratch disks" aren't even a real thing.

My child just told me that bedtime is fake and was made up by parents so we can sit and watch boring TV. TBH I can't argue with his logic.

Next Tuesday, 10/28 5:30 PST join me Adobe MAX as I talk design process, the power of play & share some never before seen work. Maybe my favorite work to date TBH. Register now before sold out. See you soon LA. reg.adobe.com/flow/adobe/m25…