Should you avoid carbon offsets to limit the risk of being seen as greenwashing? It may be tempting, but offsetting is an important way to have truly positive climate impact. Find out how to avoid the greenwashing risk here: tinyurl.com/48cy3zpu #greenwashing #carbonoffsets

Sustainability 🌱 and business growth 📈 go hand in hand 🤝 Customers want climate-friendly alternatives. Workers are looking for jobs with purpose. Investors are including climate in portfolios. So why isn't every business making climate a priority? tinyurl.com/4t87jwc2

Picture it: you're raring to go with sustainability initiatives, but your senior leaders are blocking progress because they don't think it aligns with commercial goals. It's a scenario we hear on the regular. Overcoming it? Read this: tinyurl.com/yckwfbbw #BusinessGrowth

We're grateful we get to to work with incredible carbon projects accelerating the journey to net zero emissions every day – so for #EarthDay we're giving a shout out to the projects that inspire us. Stay tuned today to meet our team and hear their fave project types🌎

Inspired by #EarthDay last week but not sure how to get buy-in from your senior leadership team to prioritise climate impact? Here's how to go about making the business case for sustainability: tinyurl.com/yckwfbbw

The Loess Plateau restoration is a perfect example of a climate solution that benefits local people too: 🌱Grasslands and tree cover restored 🌾Crop production stabilised 🍚Food supplies secured 💰Farmers incomes doubled 👫2.5 million people brought out of poverty

The difference between emissions reduction and carbon removal projects? Emissions avoidance = future emissions are avoided/reduced through the existence of a project Carbon removal = projects that physically remove CO2 from the atmosphere More here: tinyurl.com/36ndft23

To guarantee impact in offsetting, you need to prioritise quality. High-quality carbon offset projects are: ⚓ Permanent ➕ Additional 🧮 Correctly estimated 1️⃣ Single counted 💰Typically more expensive More details 👉 tinyurl.com/2p8kpz83

Sustainability initiatives have a communication problem. Sometimes it's impossible to find any information on a company's commitments. Other times they scream greenwashing. It's rare to see corporate climate comms done well. New blog on this topic ➡️ tinyurl.com/2wbhsr9y

Today, the UK government are saying they can make aviation climate friendly, it's all nonsense. The industry has no credible plan, & airline ads have no credible regulation. We need to stop promoting the fastest way to fry the planet & ground polluting ads badverts.org/latest/airline…

When it comes to the carbon footprint of our diet, we focus on things like transport and packaging (the brown bit). But most of the emissions come from land use and activities on the farm (green bit). This is why *what* you eat matters much more. ourworldindata.org/grapher/food-e…

Now that's how you actually make a business sustainable 👏 (boohoo, take note)

Billionaire philanthrocapitalism will not save us. The Gates Foundation invited me to speak at their annual #Goalkeepers2030 event and I could only show up in that space if I challenged it. Here’s some of what I said:

Lune is on Product Hunt! Supporting our launch is an easy way to get real climate impact to more companies: 🆙 Upvote us to give us a boost 💬 Comment – tell us your thoughts, feedback, questions 🚀 Share this post to help it go further producthunt.com/posts/lune-2

🚨 News alert: the EU has officially adopted the Corporate Sustainability Reporting Directive (CSRD) from 2024 – over 50,000 companies will be obliged to report on environmental impact! Here's everything you need to know: eu1.hubs.ly/H0295l50

📢 We're partnering with Greencast! Greencast makes it easy to measure, analyse, and reduce carbon emissions – and integrating our quality carbon projects means companies can now also neutralise any remaining emissions too💪🌍 lune.co/blog/Greencast…

🟢🇪🇺 So, now the dust's settled a little, how will the newly announced EU Green Claims Directive proposal actually impact your company's climate communications strategy? lune.co/blog/its-time-…