If you don't segment your email lists, you're not really talking to anyone.

You should already know that no two customers are the same.

Customer A ➝ first and last purchase 175 days ago

Customer B ➝ Purchased 3x products 2 weeks ago.

These are two unique customers, each…

Brute Force is an Art

Psychological Craftsmanship

It may sound 'reckless', however

Brute Force requires precision

We just make it look easy.

Gaging interest acutely...

until the moment you finally strike

- Any sooner: Prospect will get turned off
- Any later: Prospect will…

Been getting a ton of people asking me if I offer coaching/ consulting recently

The short answer is - no (unless we’re close/ I really like you)

Not a productive use of my time atm but maybe in future

This is a simple framework that helps keep me on track.

Be efficient
Be innovative
Be data-driven
Be customer focused

Efficient: Use AI

Innovative: Keep on top of new trends

Data-driven: Follow the numbers

Customer-centric: Put the customer first

It works if you stick to it

If your list isn’t engaging…

Personalize: Use AI to tailor your content

Listen to the data: It's speaking; pay attention

Test, test, and test again

Learn to segment like a G: Different strokes for different… (pause) 

Let me know the results

A lot of brand owners tell themselves, 'I'll get to email marketing eventually.'

Waiting is how opportunities slip by

The best time to start was yesterday

The next best time is today

Stephen King's writing tip for killer emails:

Stop using adverbs.

They just bulk up your message with fluff.

Keep your sentences short and sharp.

Clearer communication means higher conversion rates.