Email isn't just about selling - it's about serving. As a direct line to your audience, use email to provide value, build trust, and nurture relationships. > Educate > Entertain > Solve problems Be the email they look forward to opening!

Stories sell, features tell. When readers see themselves in your story, they're already halfway to converting.

Trying to keep everyone on your list happy? You might be missing the point. Not everyone is your ideal customer (let alone a potential customer). Focus on those who are.

Lots happening behind the scenes right now. Transforming our business for scale and efficiency. - Setting up cold outreach 🧊 - Refining our hero offer 🔥 - Working on a new landing page 🛬 Put in the foundational work up front. One brick at a time, my friends. 🧱

Too often we see "limited time" offers that aren't actually limited at all. FOMO is a powerful motivator in marketing, but... be genuine. Fake scarcity erodes trust.

This is a fantastic approach for an Ecomm welcome series. 👇

Your email marketing agency should be talking to every part of your marketing channel. The ad team, the SEO team... everyone. No marketing team should be isolated from one another.

I've relied on referrals for client work for far too long. I know, it isn't a sustainable or predictable way to grow a business. BUT - it feels great to have clients who truly appreciate the value you provide and are willing to vouch for you. 🙏

Would you keep running ads to the wrong audience? No? Then why keep unengaged subscribers? Let them go. Your metrics will thank you.  #EmailMarketing

Here's our take on "retention" for email. If you're an ecom brand... Whether you're a subscription brand or not I'd still take a minute to implement a good portion of these flows into your klaviyo account. >> 1x customers - Build out extensive post purchase sequences - How to

A smaller, engaged email list > A huge list of people who never open your emails. Quality over quantity. Always.

Mixed up a 𝘴𝘸𝘦𝘦𝘵 sample email design for Doughp🍪 Tried to capture the fun vibe of their brand while highlighting the versatility of their product.  Who's ready for a scoop? 👨‍🍳

Viral social posts grab attention, but strategic email campaigns drive revenue. Social will spark interest, but email will nurture relationships and close deals. Don't neglect your email strategy - and that's coming from someone who has worked in social media for 15+ years.

Want to boost sales? Stop fearing unsubscribes and start sending more targeted, relevant emails. Your true fans will love it. 💌

Facebook can nuke your ad account overnight... TikTok is here today, banned tomorrow... Here's why I'm betting my ENTIRE business on email marketing: 1. Everyone will always use email It’s too embedded in our society and will never go away. It’s used by everyone in our

Ready to level up your email game? 1. Aim for 8-12% conversion on your pop-ups 2. Send 2-4 value-packed emails weekly 3. Watch your sales grow 📈  It's not easy, but it is simple.

If your email deliverability is below 60% It is important to ensure your first welcome email is in plain text, this is the most crucial email in your entire system Making sure that it gets to your customer's inbox is far better than the flashy email that ends up in the spam

Remember: Unsubscribes aren't a loss, they're a refinement. Embrace them and watch your email marketing transform. 🦋

One BFCM campaign that works really well for us is Early Access to VIPs. Essentially you send an email to your high value customers (ie purchased 3x or more) telling them they have early access to the sale, so they can shop before products go out of stock. Give them a coupon

The best email campaign strategy? - Send 3-4x per week - Mix content + sales - Send to engaged segments - Don't overcomplicate it Brands fail because they ignore these basics.