. gucci is the latest fashion house to adopt the growing trend of launching new ranges in #games with its TennisClash partnership. Recently we've seen Valentino and Marc Jacobs create versions of some their most popular items in Isabelle theface.com/style/gucci-ga…

. Apple makes its first foray into #esports as its Beats by Dre brand partners with FaZe Clan. There's great brand synergy here and a smart and simple activation shows an awareness of #gaming culture. #esportsmarketing adage.com/article/digita…

What were some of the best UK sport marketing campaigns of 2019 & what can we learn from them? Strive MD Malph Minns will share his thoughts alongside Marzena Bogdanowicz, @jeparry & @Lee_Price in the Sport Industry Group's webinar tomorrow. Book here: sportindustry.biz/spotlight

Really enjoyed learning from fellow panellists Marzena Bogdanowicz (The FA), @jeparry (BBC Sport) & @Lee_Price (Paddy Power) on what makes an effective UK marketing campaign as part of the Sport Industry Group Spotlight webinar. Here's a summary of the discussion: sportindustry.biz/news/key-learn…

Do you know a recent school/university leaver, or someone a couple of years into a job and looking to break into the world of (e)sports? Would they appreciate advice from someone within the industry? Then checkout the link. linkedin.com/posts/malphmin…

. Guild Gaming has bet the house on David Beckham in a 5-year £15.25m influencer deal. They need to generate >£100m in sponsorship & merchandise to break even on this. Click below for more stats & analysis of the strategy for delivering a return #esports strivesponsorship.com/2020/10/15/gui…

Reaching out to the global #esports community to get your opinion on which team you identify with most as being 'British'. This is from the perspective of the brand. Twitter only allows us four choices and so please add 5 into the comments if your answer is Fnatic.

UK #esports team @EXCEL have played a (Peaky) Blinder by landing a documentary on BBC iPlayer narrated by Cillian Murphy. It follows their LEC 2020 Spring Split exploits. #ThePowerOfBetter dexerto.com/esports/bbc-le…

Great to be able to share that we're helping @EsportsSCO with their commercial growth to in turn help #esports prosper even more in Scotland.

Thrilled to announce we have extended/expanded our work with Smarkets & SBK with the launch of the Smarkets News & SBK Betting Zone websites. We now provide up to 100 articles a month, sub-edit & manage the content. Thanks, Gambling Insider for the article: gamblinginsider.com/news/16512/str…

Great to announce we're helping VU.CITY establish if their 3D building models & environment data sets can add any value for #creators in the #metaverse & #videogames space. We love clients that understand the value of strategy ahead of action. Read more: strivesponsorship.com/2022/07/05/vu-…

We have brokered a partnership between SBK & The Nat Coombs Show & Nat Coombs, leveraging our #sponsorship expertise with our growing #content capability & network. Excited to see where this goes & look forward to helping other brands with similar requirements. strivesponsorship.com/2022/09/01/str…

We're proud to have been appointed by OddsIndex to provide daily content for US sports fans. This marks our first venture into the US market and sees our team grow to over 20 people across 8 countries. #SportsGambling #contentmarketing #sportsbetting gamingamericas.com/press-releases…

Shared our thoughts with Forbes for their FaZe Clan quarterly results article. #Esports organisations need to diversify revenue streams, cut costs, and give investors a path to break even. Thanks, Matt Craig for asking us to contribute.

Where do you get your UK sports industry business news from? 5 questions to see what content you consume and which you favour. docs.google.com/forms/d/e/1FAI… #sportsindustry #content #sportsbiz #sportsbusiness #sportsindustry #sportsmedia #sportsnews #survey