This is #Marketing 101. It's 2024. Say less.

Social media is a long game. Invest in relationships over transactions.

There is no playbook most days. Shoot your shot. Then, assess data. #Marketing #BrandBuilding 🎯 📊

hashtags... less relevant daily

checking comments on a viral tweet:

💡 it's not organic OR paid. 💡 it's organic AND paid! 🧠 Organic = community building & brand awareness Paid = conversions, reach, & specified targets

first cut when budgets are tight 🤷‍♂️ despite carrying the company

Today, I realized I'm the problem. I'm the one that's stopping new ideas from flourishing inside my company. Here's how my repeating groundhog story goes… #1: I listen to a podcast while walking or driving. #2: I discover a new idea that I believe is either an opportunity or

You wouldn't expect an accountant to do social media alongside their role. You wouldn't expect a lawyer to do social media alongside their role. You wouldn't expect a web developer to do social media alongside their role. So WHY do we expect social media managers to deal

Want people glued to your ad? Try this: Tear a piece of paper into parts, then arrange them back together, revealing your hook word by word. The data shows that people stop scrolling and wait to see the message come together! 👀

9 Quick Tips to Improve Your Ecommerce Email Copy: (bookmark this to refer back to)

Friendly reminder to be nice to your local SMMs, the holiday season can be hard!

Don't Start at the End 🤷‍♂️ ✨️ Diagnose & Strategize. #Marketing #MarketingStrategy

"Social Media" has 2️⃣ components: Social + Media Don't "post and ghost." 🚫 Be sure to reply to comments on your page's posts. ✔️ Engage your community if you want more engagement. 💡 Maybe even go to their page and like a post or two! #marketing #socialmedia #cats

It starts with a bun and a frank. But before you know it, you're staring down a culinary monstrosity, piled high with expectations and dripping with complexity. Savor the flavor of well-defined projects. Sometimes less is more delicious. #ScopeCreep #Marketing 🍦

Goodhart's Law as it applies to #marketing 💡 Not unique to any one industry.

Marketing be like... 😆 🍦

A "community member" and a "customer" are not always the same thing, and they're always on different journeys. Tomorrow, on LinkedIn, I'll release a new Social Strategy Scoop🍦ᵍᵐ newsletter on this topic.

🍦 Your "Customers" and "Community Members" are on Two Different Journeys... even if sometimes they're the same people. 📰 Here's the full article: linkedin.com/pulse/customer…

🦄 #marketing be like... 😵‍💫