Stewart Swayze (@stewartswayze) 's Twitter Profile
Stewart Swayze

@stewartswayze

B2B Fractional CMO | Building HardTech Marketing Strategies That Convert | Newsletter → stewartswayze.com/newsletter/

ID: 464418664

linkhttps://stewartswayze.com/schedule/ calendar_today15-01-2012 06:18:22

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Oh no. Be careful with this advice. I saw someone on LinkedIn post, “Build demos, not docs. Prototypes, not presentations.” Tons of agreement followed. But when I looked closer, everyone cheering it on came from technical roles. Nothing wrong with that. They're damn good at

Oh no. Be careful with this advice. I saw someone on LinkedIn post, “Build demos, not docs. Prototypes, not presentations.”

Tons of agreement followed.

But when I looked closer, everyone cheering it on came from technical roles.

Nothing wrong with that. They're damn good at
Stewart Swayze (@stewartswayze) 's Twitter Profile Photo

Go-to-market plans create silos. Sales sells. Marketing drives leads. Product ships. Each team independently does their part. But only their part. The plan stays static. A go-to-market system works differently: - Systems connect - Systems learn - Systems can be improved In a

Go-to-market plans create silos.

Sales sells. Marketing drives leads. Product ships.

Each team independently does their part. But only their part. The plan stays static.

A go-to-market system works differently:
- Systems connect
- Systems learn
- Systems can be improved

In a
Stewart Swayze (@stewartswayze) 's Twitter Profile Photo

HARSH TRUTH: Your product won’t go viral. And inbound won’t save you. If outbound isn’t part of your GTM, you’re not building a company. You’re failing before you even start. Too many founders ship a breakthrough product, then wait. They believe the tech speaks for itself.

Stewart Swayze (@stewartswayze) 's Twitter Profile Photo

A buyer-aligned go-to-market will cut your sales cycle by 30–50%. Below are 5 tips to get started: Too many GTM teams structure their process around how they want to sell. Not good. Industrial buyers follow a journey designed to evaluate risk, align internally, and justify

A buyer-aligned go-to-market will cut your sales cycle by 30–50%. Below are 5 tips to get started:

Too many GTM teams structure their process around how they want to sell. Not good. 

Industrial buyers follow a journey designed to evaluate risk, align internally, and justify
Stewart Swayze (@stewartswayze) 's Twitter Profile Photo

The pro tip I snuck into the post yesterday (below)? It sped up deals and made our GTM more effective. Here’s the backstory, plus a warning: Back when I was running global pipeline calls, we kept hitting the same issue. A sales rep would need something from Product,

Mike Kalil (@mikekalilmfg) 's Twitter Profile Photo

Hugging Face’s $299 Desktop Humanoid Demand Exceeds Expectations The barrier to AI-powered humanoid robotics just reached a new low. Industry observers believe a cute robot, developed by the open-source AI powerhouse Hugging Face, could seriously disrupt the robotics world.

Hugging Face’s $299 Desktop Humanoid Demand Exceeds Expectations

The barrier to AI-powered humanoid robotics just reached a new low.

Industry observers believe a cute robot, developed by the open-source AI powerhouse Hugging Face, could seriously disrupt the robotics world.