Hard to put into words how powerful this was. Starjazzer from ANU was my first Dublin Theatre Festival event of 2024, and it’s hard to imagine anything coming close. This is a must-see production. #dtf2024

What a result - congratulations Irish Rugby

Really looking forward to this - any key Bluesky insights / tips / advice people think might be useful for business in Ireland, let me know!

I ❤️ this from An Post - a letter back from Santa to our daughters, thanking them for their letters. Our 5-year-old started in Naíonáin Bheaga in September, and her first response when we were reading the letter - “Wait, Santa speaks Irish??!!”

This is a phenomenal piece of footage - give passionate, talented creatives access and you get results like this. Expect this clip to be everywhere in terms of promoting the league.

Loved this choice of song from Sky Sports Golf for their pre-final round montage - Pure Imagination by Billy Lockett open.spotify.com/track/2tkWB0FS…

I wonder if they made a new one each year in anticipation? @nike nailing their Rory McIlroy #themasters moment

Golf needs more of this. Fascinating two minutes between Rory McIlroy and Johnson Wagner on Golf Channel about the impact of switching golf balls, three-quarter shots and shaping the ball flight #PGAChamp x.com/GolfChannel/st…

⚽It's UEFA Champions League Final weekend 🥳 💬 We analysed 11.5M mentions of Europe's premier club event since the beginning of 2025, with some of the key talking points and spikes in conversation visible below including player performances and team success. #UEFAChampionsLeague

Billionaire battleground: What impact will the Musk v Trump fallout have on Musk's businesses? Stephen O'Leary joined me to discuss @newstalkfm. open.spotify.com/episode/4YzTcq…

This is slick - the first haptic trailer I’ve ever watched/felt - cool activation from @apple and F1 Movie

No surprises amongst the Top 5 most mentioned contestants from The Traitors Episode 1 last night… #TraitorsIRL #TraitorsIreland

Monday's explosive roundtable caused a huge spike in social mentions for the Traitors Ireland. Two names have dominated - with fans sharing their opinions as tensions rise at Slane Castle. Some of the best content from Irish X included below: #TraitorsIreland #TraitorsIRL

Delighted to be representing Olytico at #DMA2025 in Dublin Royal Convention Centre tonight

Coming up | 12pm with Andrea Gilligan ➡️Does Dublin need more hotels? ➡️Social media’s impact on the Presidential election Stephen O'Leary ➡️Do you use all of your annual leave? Ruth Scott 👶Making Babies: Cervical Smears Professor Shane Higgins 🙂Reasons to be Happy Cathal O’Sullivan

Over 20,000 social media posts and 96 minutes of nerves condensed into 45 seconds - here’s how #COYBIG looked, minute by minute on social (all credit to Siobhán Casey at Olytico for the visuals and RTÉ Sport for the epic commentary)