According to Omnicom Media Group 's Ben Hovaness, one way to navigate the growing inventory crunch is to "embed messaging directly into the content". Luckily with our game-changing #AI powered technology, @Mirriad can help. #InContentAdvertising digiday.com/media/brands-t…

Great read about the end of IDFA, 4 misconceptions and 3 ways forward; Immersive creative and next-gen #ContextualTargeting with semantic intelligence will ease the transition and open new opportunities to differentiate and grow #AdTech @emodoinc adexchanger.com/data-driven-th…

Thank you for the interview City A.M.! We discussed Mirriad technology, the benefits of #InContentAdvertising plus more. To read the full article: cityam.com/as-seen-on-scr…

.@Mirriad is providing A&E with #InContentAdvertising in new and old television shows using our revolutionary #AI technology.

Join the media revolution! With 82 billion views and thousands of artists, discover the Music Alliance platform where brands meet fans in today's hottest music videos. #Mirriad #InContentAdvertising musicalliance.mirriad.com @Mirrad

With the goal to advance addressable TV advertising, Comcast, Vizio, Dish Media and others are partnering to form the #GoAddressable consortium. Great to see competition not standing in the way! wsj.com/articles/tv-op…

In delivering our technology, we are partnering with A+E Networks to offer in-content #Advertising solutions across movies, original series and short-form content. Thanks to @tonifitz for providing coverage, excited to enhance the viewing experience! forbes.com/sites/tonifitz…

Excited to share that we have entered a partnership with a leading US/global media agency in adopting our in-content advertising. This partnership will present opportunities to work with increasing number of advertisers across the US and beyond. mirriad.com/edison-tv-disc…

As the music industry recovers from unprecedented challenges, @Mirriad’s Music Alliance is dedicated to growing financial opportunities for artists, and through in-content advertising, we are helping brands to find new reach, relevance and growth. mirriad.com/brands-and-ban…

A greater understanding of #Diversity will help drive future #Digital innovations. Tomoko Yokoi in Forbes delves into how being mindful of ensuring access to participate regardless of background and digital skills are critical in today's landscape. forbes.com/sites/tomokoyo…

It is important leaders take environmental issues seriously, and with increased scrutiny from customers and investors companies can’t get away with 'greenwashing' and must show they are taking real steps to become more #Sustainable. #ESG Stuart R. Levine forbes.com/sites/stuartrl…

.@Mirriad’s #AI powered platform is reaching multicultural audiences at scale through in-content #Advertising. Our VP of Brand Partnerships speaks with Campaign about building a Multicultural Marketplace connecting brands to diverse content. campaignlive.com/article/reach-…

Studies show that good #ESG practices result in better operational performance. Lise Kingo at Green Biz shares how ESG starts with a strategy that must be cascaded across the organisation into research, development, production, training and more. greenbiz.com/article/what-i…

Contextual advertising offers a solution to third-party cookies by offering the opportunity for advertisers to improve campaign performance and monetisation. Mimi Wotring shares how this approach will evolve and unlock the future thedrum.com/opinion/2021/0…

Interesting piece by Erin Woo on The Information about TikTok dropping Universal Music Group, silencing old videos & stopping new ones from using their songs. This mirrors wider digital trends: leveraging old IP for growth, then reducing reliance and moving forward. theinformation.com/articles/for-t…

In an interview with Brian Wieser, I share a vision where ads blend with the experience through in-content integrations, solving the revenue issues of the industry with a viewer-friendly format and redefining engagement across TV and streaming platforms. madisonandwall.substack.com/p/an-interview…

I recently discussed with Brian Wieser how virtual product placement (VPP) and in-content ads drive great results. Liked 7x over traditional ads, VPP boosts sales by up to 35% following exposure. Read more here: madisonandwall.substack.com/p/an-interview…

The great momentum at Warner Bros. continues. After Max turned a profit across the full year (marking a $2.2 billion improvement from the year before), Max is now also launching in Europe in May 2024. Great news for European viewers, great news for the industry!

Virtual product placement / ads provide huge value to content owners. For TV networks with 6 to 12 additional ad opportunities per content-hour, Mirriad boosts ad revenue by up to 50% in TV, CTV, and AVOD, and generates new ad revenue for SVOD. madisonandwall.substack.com/p/an-interview…

Excited to see Toyota’s recent campaign with Mirriad achieve 94% The automaker achieved very strong results from their target audience across awareness, favorability, and consideration — highlighting the effect of making an immediate impact with viewers. adweek.com/adweek-wire/to…