Across Kenya, shoppers who bought STEAM Energy Drink and scanned the QR code found themselves entering weekly draws filled with exciting prizes. #STEAMLoveAtFirstTaste steamenergykenya

The Valentine’s Day finale at Greenspan Mall was a celebration of energy, joy, and the excitement of ordinary people being recognized for choosing STEAM. steamenergykenya #STEAMLoveAtFirstTaste

For Mohamed Mgandi Ndura, winning a smartphone was more than a prize—it was a tool that will help him balance studies, passion, and life as a university student. steamenergykenya #STEAMLoveAtFirstTaste

The Buy, Scan and Win approach made participation seamless, showing that innovation can be simple, effective, and inclusive for all consumers. steamenergykenya #STEAMLoveAtFirstTaste

The campaign showcased how a simple concept can transform shopping into a moment of anticipation and celebration. #STEAMLoveAtFirstTaste steamenergykenya.

Kenyans came together at Greenspan Mall to celebrate wins, enjoy music, and share the thrill of the #JibambeNaSTEAM campaign. STEAM Energy Drink fuels routines and creates memorable moments. #STEAMLoveAtFirstTaste steamenergykenya

Edwin Reuben Chomba from Nairobi won a powerful subwoofer, reinforcing the campaign’s youthful, energetic spirit and connecting perfectly with Kenya’s growing community of tech-savvy and music-loving consumers. #STEAMLoveAtFirstTaste steamenergykenya

Participation was simplified through the innovative “Buy, Scan and Win” mechanic, where customers purchased STEAM Energy Drink, scanned a QR code, and uploaded receipts for weekly draws, making engagement seamless and interactive. #STEAMLoveAtFirstTaste steamenergykenya

The campaign achieved nationwide reach through major retailers including Naivas, QuickMart, Eastmatt, Khetias, Mathai, and Magunas, ensuring accessibility to consumers across diverse regions. #STEAMLoveAtFirstTaste steamenergykenya

The Valentine’s Day ceremony transformed into more than a prize-giving event; it became a celebration of everyday Kenyans who incorporate STEAM into their routines, milestones, and hardworking lifestyles. #STEAMLoveAtFirstTaste steamenergykenya

Festive-themed entries showcased how STEAM energises celebrations, connecting the brand with joy, music, gatherings, and vibrant Kenyan social life. #STEAMLoveAtFirstTaste steamenergykenya

The “Njaanuary survival” theme resonated strongly, capturing authentic stories of resilience during the financially demanding start of the year, while positioning STEAM as a reliable energy companion. #STEAMLoveAtFirstTaste steamenergykenya

Social media amplified the campaign’s reach, with Kenyans sharing creative photos and videos under weekly themes that reflected relatable, everyday experiences. #STEAMLoveAtFirstTaste steamenergykenya

At the heart of STEAM’s success is its great taste, which has become a defining factor in building loyalty among Kenyan consumers seeking both refreshment and performance. #STEAMLoveAtFirstTaste steamenergykenya

The Power Up Game On campaign being named First Runner-Up for Best Marketing Campaign of the Year showcased STEAM’s creativity and strong engagement with Kenya’s youth demographic. #STEAMLoveAtFirstTaste steamenergykenya

STEAM Original delivers a dependable boost whenever consumers need that extra push, reinforcing its place as a trusted daily energy solution. #STEAMLoveAtFirstTaste steamenergykenya

STEAM Power supports active lifestyles by providing sustained physical energy, catering to individuals balancing work, fitness, and social commitments. #STEAMLoveAtFirstTaste steamenergykenya

STEAM Recharge is specifically designed for replenishment and recovery, making it ideal after travel, long workdays, or physically demanding schedules. #STEAMLoveAtFirstTaste steamenergykenya

Valentine’s vibes were high at Greenspan mall as we celebrated our Jibambe & Steam winners! 🥳 You brought the good vibes, we brought the energy. It was a whole vibe! Thanks to everyone who showed up. Weekend yenu ilikua aje? #SteamLoveAtFirstSip

The crescent marks a month of focus, reflection, and inner strength. Here’s to powering through with intention and showing up stronger every day. #PowerUp #GameOn #RamadanMubarak