Automotive is a relatively small sector in Formula 1, where Consumer and Tech are the two dominating sectors. But what about MotoGP? How involved is the motorcycle industry there? In contrast, nearly 40% of MotoGP's partners come from the motorcycle industry itself, many of them

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How are the Energy Drinks brands involved in some of the major Sports and Leagues 2025. Here is an overview of 9 different major sports and series. The energy drink market is dominated by Red Bull 🇦🇹 and Monster Energy. Celsius, originally a Swedish 🇸🇪 brand and now based in the

Cyber security is one of the most interesting partnership sectors in Formula 1, with nine teams having a cyber security partner. In Premier League Acronis is the leading cyber security partner. Swedish 🇸🇪 investment firm EQT, part of the Wallenberg family empire, acquired a

Luxury brands are a strong presence in Formula 1, and this becomes especially evident during the Monaco Grand Prix. 👉 However, not all teams include luxury brands in their partnership portfolios. 👉 Scuderia Ferrari stands out with a significant number of luxury brand

Eyewear features across the partnership networks of most Formula 1 teams 2025. While Formula 1 itself has yet to announce an official eyewear partner, could this category be the next to join the series through a brand from the LVMH portfolio? I would have expected football clubs

We often see Formula 1 drivers arriving at races with a backpack slung over their shoulder — though not all seem equally enthusiastic about it. Every team has a luggage or bag partner, typically through a sponsorship or licensing deal. At Scuderia Ferrari, for example, drivers

Australia has emerged as the biggest surprise of the 2025 Formula 1 season, boasting a record number of partners. 🇦🇺 It's a historic, all-time high!! We have also two Australian title partners in Formula 1. Stake/Kick is the title partner of the Sauber team, while Atlassian

In the 2025 Formula 1 season, four beer brands are currently involved, while MotoGP features one — the Spanish brand Estrella Galicia. Beer and football have a long-standing, culturally embedded relationship. The alignment between beer brands and football appears far more natural

Sauber, or Stake F1 Kick Sauber, is the only Formula 1 team with European partners dominating the partnership list. Italy, Switzerland, and Germany are the TOP-3 countries. Will this shift when Audi F1 officially enters the grid in 2026? Will these traditionally Audi linked

SEGA and Sonic the Hedgehog is one of the most interesting new partnership so far in 2025 (In My Opinion) .Announced on June 26th, this late signing marks a multi-year agreement between SEGA and McLaren Racng. The deal is particularly notable as it signals the return of the

AI (Artificial Intelligence) has become one of the hottest, smoking hot, sectors in Formula 1, and its influence has only intensified in 2024 and 2025. 👉 The first AI-focused partnerships emerged in 2022. 👉 DataRobot partnered with McLaren Racing in 2022. 👉 AlphaTauri (now

McLaren Racing latest partner, bringing the total number of partners to a new all-time-high, is Tech company Freshworks. Software company Freshworks is one of those intriguing stories in the tech world—a fast-growing company that has yet to turn a profit. Despite this, it

Fintech Surges in Sports: One Major F1 Deal and Five Premier League Partnerships in July 2025 Alone July 2025 has been an exceptionally active month for fintech companies in sports, with several high-profile partnerships announced. In Formula 1, Revolut made headlines this week

Tourism boards and national branding campaigns have become an growth sector in football. Could this growing trend also have potential in Formula 1? The Democratic Republic of the Congo (DRC) has just in over a month signed two major football sponsorship deals: 👉 On June 16, AC

Strong Q2 2025 for Formula 1: Record Operating Income and Team Payments 👉 Formula 1 delivered an impressive operating income of nearly $300 million in Q2 2025 — the best quarterly result since Liberty Media took over the sport. 👉 Team payments hit a record high of $513 million.

Swedish 🇸🇪 company SKF, a Scuderia Ferrari partner, will celebrate 78 years in Formula 1 in 2025 — the longest-standing partnership in Formula 1. 👉 On average, a Scuderia Ferrari partnership endures for 15.7 years, underscoring the exceptional loyalty and dedication of the

The Coca-Cola Company has signed three major partnerships in the Premier League over the past few months. The first came in May when Coca Cola announced a partnership with Premier League. This was followed in mid-August when the deal with Manchester United was announced. Just a