
Soon Yu
@soonspeaks
Speaker & Award Winning Author on #Innovation & #Design. Featured in @WSJ, @WashPost, @Entrepreneur, @NYTimes, @Forbes as well as being a @Forbes Contributor.
ID: 799037910703960065
http://www.soonyu.com 16-11-2016 23:54:18
827 Tweet
11,11K Followers
10,10K Following


How is Burger King making the Whopper more iconic? Fer Machado CMO of Restaurant Brands International, shares how they are doing this, even in times of crisis. Check out my latest Forbes article: forbes.com/sites/soonyu/2… #whopper #marketing #iconicadvantage

MyPOV: if you are attending #CCE2020 come join me and watch “Welcome to the 10th Annual Constellation Connected Enterprise” by R “Ray” Wang 王瑞光 #Cupertino #AI #Energy R.NFT vimeo.com/471599380?ref=…



After turning the ripe age of 21, what's next for Salesforce? Read my latest Forbes article to see how Adam Blitzer, EVP and GM for Salesforce Digital, is shaping this iconic brand. #iconicadvantage #forbes #marketing #digitalmarketing forbes.com/sites/soonyu/2…


MYPOV: What's up with #bigtech and the next wave of #DigitalGiants. Great chatting with @jivedurkey Azia Celestino @Cheddar Salesforce @docusign @etsy @doordash @airbnb GameStop @beyondmeat cheddar.com/media/stocks-c…

Learn about the powerful story of how Altos Ventures - a VC that manages more than $10 billion in assets - came to be. Sponsored by Stanford University GSB Asian Alumni Chapter. Register for the free online panel: docs.google.com/forms/d/e/1FAI… #AAPIHeritageMonth #AAPI



Learn the secrets of the #digitalgiants. Inside R “Ray” Wang 王瑞光 #Cupertino #AI #Energy R.NFT new book, you will discover 3 - $1T market cap companies to build, and 10 $100B unicorn business models. Pre-order today and get the first 3 chapters right now to #RuleTheWorld bit.ly/3hlgLEF


Was a pleasure to speak on The Brand Called You and nerd out about brands and innovation.


Excited to tell BobPhibbs,RetailDoc something good about "The Value of Friction In Retail" on his podcast, "Tell Me Something Good About Retail." Do you think physical retail is here to stay? Listen below for my answer to this question along with much more! retaildoc.com/podcast/retail…

Big thanks to Jacob Cass and Matt Davies for having me on their "JUST Branding" podcast. Always thrilled to discuss the mystery of brands and their influence on people. justcreative.com/friction-in-br…

Friction author Soon Yu was recently a guest on the LetsTalkLegacyPod (Southwestern Legacy Insurance Group) where he discusses everything from the 7 virtues of good friction to why he keeps a scorecard of failures. #legacy #iconic #friction #overcomefailures letstalklegacypod.com/episode/soonyu



Much gratitude to @douglasburdett for hosting me his Douglas Burdett📚🎙️ Podcast. Great fun talking about embracing good friction, the iconic ugly Stanford mascot, and much more. Click below to listen and laugh: salesartillery.com/marketing-book…