The key to fan creation is the strategic curation of Moments.

A fan is someone who has experienced a Moment with your brand and seeks to relive it over time.

If an artist has an audience they have a career — similarly, if a brand has an audience they have market share.

The Moment enables us to look at Conversion as the creation of fans, not transactions.

The Moment moves us from ROI to ROA (Return on Audience), enabling us to monetize the fan relationship for the long tail.

Our brand spankin' new website is now live. All the cool people are checkin' it out. pavilion-synergies.com

We like to share the knowledge... ow.ly/rInK1

Merry Christmas! How many times did this happen to you over the past couple of weeks? ow.ly/s3RTJ

Random Acts of Marketing (RAMs) are eating your ROI for breakfast, lunch and dinner. Read more at: ow.ly/smwlL

TV may actually be addicted to the very thing that is killing it.               businessinsider.com/cord-cutters-a…

Publications using native advertising & sponsored content. A little ironic? ow.ly/srcqd

2013 Was A Big Year … #womma #newyear- eepurl.com/Lh901

Right on! RT The Impossible Cool.: "A genius is the one most like himself." -Thelonious Monk

FYI: Facebook Says Goodbye to Sponsored Stories via Inc. ow.ly/suCJw

We've been saying this for a while now-maybe it's becoming a movement... ow.ly/tB7Gx

"If you can be friends with people, and not just be pushing a product you'll get a lot farther in this business" #christrovero #aemmpsxsw

"If you have an authentic, engaged audience, then you have a career. Audience is the only metric that matters" #dezdickerson #aemmpsxsw

"The biggest lie is that content is king. Content is not king, authentic engagement is king" #dezdickerson #aemmpsxsw

Guess who was featured in Nashville Scene's Elite People Issue of 2014? #Nashville Nashville Scene nashvillescene.com/nashville/dez-…