Twitter has me figured out…. ⁦Eric Martin⁩ ⁦Eric⁩

Now is the best time to be in enterprise software. 20 years ago IT budgets were limited and back office focused, software was clunky, and distribution was inefficient. Today, IT is the core of business, software is simple, and distribution is infinite.

What if Performance Advertising is Just an Analytics Scam? - SparkToro sparktoro.com/blog/what-if-p… <<<— Mind bending perspective from the OG himself, Rand Fishkin (follow @randderuiter on Threads). Hard to comprehend the magnitude of this problem until you enter big company world and see how much money is wasted.

Some predictions on the future of computing from 1999: (8 years before the iPhone release)

8. Seth Godin / Minimum Viable Audience Don't seek to engage with everyone. Focus on creating a small group of people who love and believe in what you do. An audience who would notice if you weren't publishing your work. When you're focused on an MVA then you will hone in...

...on all the changes you need to make to find your unique position in this world full of noise. When you do this -- word will spread. Seth says two things happen when you find your MVA: 1. "You discover it’s a lot larger group than you expected." 2. "They tell the others."

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

NEW post: sparktoro.com/blog/hook-line… In looking at hundreds of pieces of "viral" content over the years, I struggled to find any obvious patterns.... until now. Curious to hear what you think about this framework—does Hook, Line, & Sinker apply as consistently as I think?

The Market Education Bet and The Fundamental Tension Quadrant #startups #saas buff.ly/35bHZdp

Kurtis Hanni Learning how to sell is a game-changer. The good news is that it's basically just communication. If you're good at one, you can learn the other.

Learn how to harness the power of data to drive your business forward. ☁️💡📈 Join Adam Selipsky, CEO of #AWS, to hear #CloudComputing insights & learn how innovations in cloud infrastructure can help you move the needle. Register for #reInvent now. 🎟 go.aws/3dtwylm

Why Jeff Bezos banned PowerPoint presentations at Amazon:

How bad will the recession be? After analyzing revenue data from 27.2k companies: it's worse than we thought. - B2B getting hit hardest since '08 - Consumer $$ tanking What should you do? - 6 ways to not lose in recessions - 4 ways companies win in them Thread time 🧵

I start my day with Morning Brew—the free daily email that delivers the top business news in just a 5-minute read. You can sign up here: morningbrew.com/daily/r?kid=46… via Morning Brew ☕️

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

This is category design done well! Christopher Lochhead 🏴‍☠️ ✍🏼🎙

Is a bigger vendor trying to envelop your category? How do you make one of these to stop it?

The value of reading, and of writing things down that we read, or hear, cannot be overstated. Two expert guests (who specialize in speech and memory) on the Huberman Lab podcast explained that when we read text or listen to something and then write key aspects/takeaways down by