Dear #HESM friends. New research report from Convince & Convert I helped with shows some of the biggest opportunities for HE marketers are: 1. YouTube 2. More student UGC 3. More career, fin aid, and housing content Also, this is one of my favorite charts from the report:

.Wendy’s has been actively growing its Threads presence and had a breakthrough post this week dragging Chick-fil-A Twitter vs Threads performance: - More reshares on Twitter - More comments and likes on Threads This is with ~10X the follower count on Twitter

We see you Nathan Allebach already hitting the ground running at Ramp

What’s the opposite of short form content? It’s not long form, it’s worldbuilding. Consumers want to experience stories that are bigger, take place over a longer time period, and within a larger world. Thats not just books or movies, but applies to marketing and media too.

Lil work milestone today 🥲

How to Build a LinkedIn presence: 1) Pick 1 niche 2) Clear headline 2) Post 3-5x/week 3) Reply to every single comment 4) Notifications for 5 similar creators 5) Comment on their posts w/ insights/takes 6) Engage in other feed posts relevant to your niche 7) Be consistent

How to NOT do brand social, a three-part story:

I was going to wait to share this but got excited and hit publish. In my new Creative Edge Report, I share what our clients ask for the most — a curated list of the most effective creative trends and examples.

how many more times do we gotta have the intern discourse i am TIRED

Pinch me! “Organic Social Media” was selected as a finalist in the 2024 Best Book Awards in the category of Business: Marketing & Advertising in the 21st Annual "Best Book” Awards sponsored by American Book Fest. Thank you, Kogan Page Publishing Kogan Page Marketing Insights!

a haunted house except it’s a 17-step social media approval process

The LinkedIn mobile app is borderline unusable. How am I supposed to Thought Lead in these conditions

feeling ennui when i look at the social media landscape today - there is not a single app that we enjoy anymore, especially as creators - AI is taking over all creative work and it’s scary bc we can’t always tell what’s real - misinformation is beyond our control and then

Level up your community skills. Pre order open.

Collective nouns for people in the ad industry.

What do you want to be when you grow up? I look back at my career and the winding road it's been and think about the little girl sitting in her classroom, dreaming of the life she would have. I watched Jurassic Park and wanted to be a paleontologist. That dream didn't stick.

Huge thank you to jack for being the first guest on Internet Empires. I’ve really enjoyed following your journey throughout the years. Grateful for the opportunity to learn from you. Also, major s/o who everyone who supported this week. 🫡

saratoga taking over all our feeds on all platforms is a reminder for brands to build for meme culture if they want to win social in 2025! “you don’t move at the speed of culture anymore, you move at the speed of trust” - steven wolfe *orders a saratoga on the rocks* 🧊🥣

“Bad idea” is often code for “new idea no one understands yet.”

Here's how each social media platform counts a view