As we're starting December, we thought we should recap what happened at Google Search Central this year. For that, we made a little countdown to highlight one of our blog posts, videos, podcast episodes or other content each day. Go check it out at goo.gle/sc-eoy-countdo… !

Google invalid sitemaps error for URLs - seems like a spike in these errors? seroundtable.com/google-invalid… hat tip Milan Dhrangadharia 🇮🇳 SERP Climber

Introducing Gemini 1.0, our most capable and general AI model yet. Built natively to be multimodal, it’s the first step in our Gemini-era of models. Gemini is optimized in three sizes - Ultra, Pro, and Nano Gemini Ultra’s performance exceeds current state-of-the-art results on

I’m very excited to share our work on Gemini today! Gemini is a family of multimodal models that demonstrate really strong capabilities across the image, audio, video, and text domains. Our most-capable model, Gemini Ultra, advances the state of the art in 30 of 32 benchmarks,

And here is Google's blog post about Gemini. If you're in Search, drop everything and read all of this NOW. :) "We’re already starting to experiment with Gemini in Search, where it's making our Search Generative Experience (SGE) faster for users, with a 40% reduction in latency

Before it is too late, do yourself a favor and, apart from studying the technicalities of AI, NPL, LLM et al, study: - General linguistic - Syntactic analysis - Language semantics - Semiotics - Philosophy of language. SEOs who combines tech and humanistic knowledge will win.

Interested in Perspectives? Google announced in Nov that it would be coming to desktop. I'm seeing that consistently this morning. The Perspectives feed is a bit different on desktop. More like a traditional SERP.

This article is worth setting some time aside to read.

Why are we not talking about this more? Assistant with Bard is soon going to be an overlay on every iPhone and Android that lets you talk with Bard about what's on your screen. Google calls it a completely new way to interact with your phone.

omg this killed me.. too freakin' funny and something I'd do *snort*

Fantastic! This is HCW that care!!

Is it 'cause I'm turning 60 this year this is appealing? Or is it the smart part of the feeder? I love this.. I think I need it.. :D #fiftyplustech #funtech FiftyPlusTech

Finally.. why we have to mandate it does not make a bit of sense to me. They should just mask to protect themselves and others..how tough is that?

I am spending less & less time on here. Please find me on threads as threads.net/@fiftyplustech - a bunch of the people I follow on here have moved over to threads. Donna 'SnowWrite' Snow - @fiftyplustech on threads from 2007-2024

Seems important for SEOs to know: • Google has now removed the "View Cache" link from search results • You can still see Google's cache by searching "cache:example(dot)com" for now... More via Barry Schwartz

"Google Search will almost certainly look more like SGE over time. It will increasingly trade links for answers" theverge.com/2024/3/19/2410…

Very interesting Short video carousel with YouTube, TikTok and Instagram reel. Importance of distributing your content across different platforms.

What do people click after each Google search? A. Ads 💵 A. Nothing 🕳️ B. Another Search ↩️ C. An Actual Website 💻 D. A Google-owned property 💵 Terrific new zero-click research via Rand Fishkin (follow @randderuiter on Threads) & SparkToro. You'll want to bookmark these graphics