Global mobile ad market grew 45% CAGR in the last 7 years: marketwatch.com/story/global-m…

New on the blog: How Facebook applies #mobilefirst blog.snakkmedia.com/facebook-teach…

Google extends mapping tech to include videos, predicting what people will buy & where with cross-device measurement mumbrella.asia/2017/05/newsgo…

Which mobile formats are (& aren't) living up to their predictions: digiday.com/sponsored/adco…

14 ways location intelligence helps to prevent customer churn: telecomstechnews.com/news/2017/may/…

“We think mobile-first, to the point where it doesn’t even come up in conversation.” {We just published a new blog <> link in bio}

1 in 3 transactions start, and END, on mobile. blog.snakkmedia.com/closing-the-ga…

"Right now we’re measuring the industry and the pricing structure based on media metrics, not on brand metrics." which-50.com/viewability-ar…

Closing the gap on cross-device measurement - New blog up <> Link to it in bio

App time set to take up 20% of total media time this year, with users currently spending 2 hrs 25 minutes per day in-app (via EMARKETER)

One-third of all online purchases were completed on mobile blog.snakkmedia.com/closing-the-ga…

Programmatic is a lot of things, but it isn't an excuse for poor creative: thedrum.com/industryinsigh…

"The stickiness of your story is significantly more important than how much you invest in media." which-50.com/brands-not-age…

Australia just became #3 globally in mobile’s share of ecommerce. blog.snakkmedia.com/closing-the-ga…

Companies have more data than ever but are still being surprised. The answer isn't more data, it's different data: which-50.com/businesses-nee…

Playables, personalisation, and vertical video. Which predictions did we get right? digiday.com/sponsored/adco…

Tablet and mobile sales surge on the weekends. How does your mobile targeting strategy accommodate?

59% of Australian CIOs say their role is becoming more strategic (slightly less than the global average) which-50.com/digital-strate…

Closing the gap on #crossdevice measurement blog.snakkmedia.com/closing-the-ga…

Buyer journeys are actually 41% longer than marketers once thought. blog.snakkmedia.com/closing-the-ga…