Brad Pitt. Movie Star. F1 Driver 🏁 A look behind the scenes as star of F1 Movie Brad Pitt took to the Circuit of the Americas in Austin for a private day behind the wheel of McLaren’s 2023 challenger car, MCL60. #F1

"Sometimes when you feel like you found the answer, it's not the answer for long...It's always evolving. And it really is where strategy and creativity come together to try to solve problems." Valerie Mras on marketing. #TheSmokelessWord #Omni #BAT

📸 BTS shots from recording Episode 2 of The Smokeless Word. Stream now! Search 'The Smokeless Word' wherever you get your podcasts. #TheSmokelessWord #Omni #BAT

Australia is being singled out. The boss of a major tobacco company says we have one of the worst black markets. Kingsley Wheaton says “criminals are the only people winning.” Listen to his full conversation with Ben HERE. 🎧omny.fm/shows/ben-ford… 🎧

The Smokeless Word made it to the Mail Online! Great to see the important conversations from the podcast being recognised. Join the conversation. Read all about it at: rb.gy/kzsnbk #TheSmokelessWord #Omni #Vaping

Insights like this are why you tune into The Smokeless Word. Valerie Mras shares how building environments of curiosity, hunger and drive help people truly "fly high" in our latest episode. Search 'The Smokeless Word' wherever you get your podcasts. #TheSmokelessWord #Omni

Get ready for Episode 2 of The Smokeless Word! Coming very soon. I sit down with Valerie Mras of Reynolds American, diving deep into responsible marketing, transformation, and leadership. You won't want to miss this one! Here's a sneak peek👀

8/10 nicotine users in Australia are being served by criminals, not regulated companies. This has to stop. Adult smokers must have access to regulated smokeless alternatives. Catch my interview with Ben Fordham on 2GB Sydney here: omny.fm/shows/ben-ford… #Omni #SmokelessWorld

My purposeful journey at BAT, staying true north and the potential for BAT to maybe sell its last cigarette one day... ⬇️ 🔊Listen to The Smokeless Word now. Link in bio. #TheSmokelessWord #Omni

Really looking forward to sharing Episode 3 of The Smokeless Word! Coming out this week, join me and Reem Ibrahim of the Institute of Economic Affairs as we discuss smart regulation, freedom of choice, and following the evidence. Watch the trailer now ⬇️ #TheSmokelessWord #Omni #BAT

📸 BTS shots from recording Episode 3 of The Smokeless Word. Stream now! Link in bio. #TheSmokelessWord #Omni #BAT

Why is it that evidence-based solutions are sometimes ignored? Reem Ibrahim doesn't hold back on The Smokeless Word, explaining exactly why she thinks they are. Stream now! Link in bio. #TheSmokelessWord #Omni #BAT

Really looking forward to sharing Episode 3 of The Smokeless Word! Coming out this week, join me and Reem Ibrahim of the Institute of Economic Affairs as we discuss smart regulation, freedom of choice, and following the evidence. Watch the trailer now ⬇️

Don't miss out on Episode 3! Reem Ibrahim exposes why politicians might be prioritising "looking good" over real progress and evidence-based policy🔎 Watch the full episode now to hear the full insight. Link in bio. #TheSmokelessWord #Omni #BAT

⏪ Throwback to Episode 1 when Rory Sutherland explained how you can transform bad news into good news. Unlock more insights - stream the first three episode of The Smokeless Word today! Link in bio. #TheSmokelessWord #Omni #BAT

Smoking rates are declining in countries leading in Tobacco Harm Reduction with Sweden at 5.4%. Adopting their approach of replacing cigarettes with Smokeless Products for adult smokers who would otherwise continue to smoke could transform public health. asmokelessworld.com/?utm_source=x&…

What does it really take to drive meaningful change? I've explored just that in Season 1 of The Smokeless Word, sitting down with Rory Sutherland, Valerie Mras, and Reem Ibrahim. Listen to the first three episodes now! Link in bio.

Smoking rates in Japan are at an all-time low since introducing smokeless alternatives. This transformation highlights the power of #technology and #innovation in reducing smoking prevalence. Download Omni™ to find out more: 🔗 asmokelessworld.com/?utm_source=x&… #Omni #SmokelessWorld

Remember this from Episode 2? "I have no idea how to bring this product to market...I need to trust you to help me get there." Valerie Mras on how trusting your team is the key to success. Listen to the first three episodes now! Link in bio. #TheSmokelessWord #Omni #BAT