What does a horse from the early twentieth century called Hans have to do with AI? We reveal all… Please follow the link below to read the full article: smithfieldagency.com/insights/beyon… #AI #marketingstrategy #personalisation

It’s important for financial brands to adapt, especially when reaching the Gen Z consumer. We explore how to tailor products to suit their preferences… smithfieldagency.com/.../engaging-g… #GenZmarketing #Finance #Digitalexperience #Financemarketing

Google has extended its timeline for phasing out third-party cookies in Chrome. We explore their efforts to ensure user privacy isn't sacrificed: smithfieldagency.com/insights/cooki… #DigitalStrategy #AdTech #PrivacySandbox #GoogleCookies

Search is evolving – fast. For brands, navigating and understanding these changes is crucial for developing effective content strategies. Here’s why it’s happening and how you can adapt. smithfieldagency.com/.../the-evolut… #search #seo #contentstrategy #searchstrategy

The UK fitness industry is currently experiencing a healthy boom. With localisation and personalisation key, here’s how to attract and engage a growing target audience… smithfieldagency.com/insights/the-g… #marketingstrategy #fitness #advertising #localisation

🌟 Join us at Smithfield Agency in supporting Mental Health Foundation for #MentalHealthAwarenessWeek, 13-19 May. Get moving and contribute to a healthier world! 🌍✨ Learn more and get involved: mentalhealth.org.uk/mhaw#MomentsFo…

Let's explore why tourists are turning to holidays that promise personal growth and physical engagement over traditional relaxation and how to effectively market to this audience. smithfieldagency.com/insights/the-r… #travel #travelmarketing #adventuretravel

What does the Zen Buddhist tradition of shoshin have in common with media planning and AI? We reveal all… smithfieldagency.com/insights/navig… #RedefinethePeakofDigitalMedia #smithfieldagency #planningforperformance #AIinMarketing #AIinAdvertising #Post3PCookies

They’re more likely to have disposable incomes than the rest of the population, but who are the Baby Boomers really, and how best to reach and engage them? We explore this lucrative cohort. smithfieldagency.com/.../forever-yo… #BabyBoomers #PaidMedia #ContentStrategy #MatureMarketing

Curious about the UK supplements market boom? We explore trends and how to improve your marketing strategy. The Booming UK Supplements Market: Media Planning and Buying Insights - Smithfield (smithfieldagency.com) #HealthAndWellness #SupplementTrends #MarketingStrategies

It’s a crunch summer for the hospitality industry. We explain how Smithfield have helped recruit more staff in this sector through an award winning campaign. 2024 Hospitality Trends - Smithfield (smithfieldagency.com) #hospitality #recuitmentadvertising #pubs #hotels

The Digital Revolution in Outdoor Advertising is Here! Want to learn more about the rise of DOOH in the UK and how your business can leverage it for real results? Check out our latest insights here: bit.ly/4gGnpC7 #OutdoorAdvertising #DOOH #DigitalOutOfHome

With UK smart TV ownership surging from 11% to 74% over the past decade, FAST offers exciting opportunities for advertisers. The Rise Of CTV - A Guide for Advertisers - Smithfield Agency #FASTTV #CTV #ConnectedTV #TVAdvertising #AdvertisingTrends #SmartTV #StreamingMedia

Is Gen Z truly addicted to social media? Or is it all about FOMO and mental health? At Smithfield, we explore the complex relationship Gen Z has with social platforms—and what it means for brands. bit.ly/4hdchNx #GenZ #Marketing #DigitalStrategy #DEI #SmithfieldAgency

Explore 2025's key marketing trends... smithfieldagency.com/insights/key-2… #MarketingInnovation 📷 #DigitalTransformation 📷 #2025Strategy 📷 #MediaPlanning 📷 #MarketingForesight 📷

Data alone doesn't drive success. Discover how combining analytical rigour with creative thinking transforms media strategy. smithfieldagency.com/insights/the-d… #MediaStrategy #DataAndCreativity #CreativeIntelligence #MarketingEffectiveness

As the search landscape evolves, smart brands are exploring beyond traditional platforms smithfieldagency.com/insights/navig… #SEO #DigitalMarketing #SearchTrends #Advertising #SocialMediaMarketing #MarketingStrategy #EmergingTech #SocialMedia

🔍 Brand & Performance: One Strategy WARC’s Multiplier Effect report proves brand & performance work together for growth. At Smithfield, our AI Attribution ensures every touchpoint drives results. Ready to move beyond short-term metrics? Let’s talk. #BrandBuilding #CMOInsights

🌱 Spring is here, fresh thinking is in the air, and Smithfield is heading to #PerformanceMarketingWorld! Looking forward to connecting, sharing ideas, and hearing how others are tackling brand and performance in 2025. #OneStrategyNotTwo #PerformanceMarketing #LesBinet #MMM #MTA

Dr. Kite & Les Binet at #PMW2024: Retail media shifts costs, last click overstates impact by 3x. Don't just stand still! Our blog reveals key shifts & how to navigate them. smithfieldagency.com/insights/stayi… #PerformanceMarketing #RetailMedia