This was a record-breaking Black Friday for brands, for Shopify, and for Smile. We were excited so many stores made the most of their reward programs — to the tune of over 48,000 *points per second* at the pinnacle of BFCM. ⏰ 📈 🎉 We call that "loyalty at scale" 🛠️

CALLING ALL ECOMMERCE FREELANCE WRITERS ✏️

loyal customers >

Here's what you missed if you didn't come to the puppies + yoga event last night. Yeah. You missed out, big time.🐶🧘 🌅 #EEEMIAMI #EEE2025

That's a wrap! Another Shoptalk in the books 🎉 Thx to all the partners that made the main event (and sidequests) a success — and the brands that stopped to chat about commerce, retention, & the power of loyalty without limits ✨ #shoptalk #shoptalk2025 #retail #commerce

it's a great week to be featured in the Shopify app store ✨ (no fooling)