🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Don’t fall for the propaganda. Get the real support you need from us. Which of these have you heard before? Or is there one you think we missed? Share with us in the comments. ⬇️

Eid Mubarak to all our Muslim Brothers and Sisters!🌙 #EidMubarak #SMEDAN

At the Startup Nations Policy Roundtable at the Global Entrepreneurship Congress in Indiana, the DG (Charles Odii) shared SMEDAN’s vision for Nigeria’s small business landscape, rooted in democratizing access to finance, institutionalizing the MSME council, and leveraging data

1. Know What You Stand For What does your business represent? Is it quality, affordability, speed, or reliability? Your values should guide how you sell, serve, and communicate. When people understand what you stand for, they know what to expect.

2. Understand Your Audience Who are you really selling to? What are their needs, goals, and challenges? A strong brand speaks directly to the people it wants to serve. When you understand your audience, you can create messages that connect.

3. Choose a Name and Logo That Stick Pick a name that is simple, easy to remember, and meaningful. Design a clean and clear logo that reflects your brand personality. The goal is to look professional, even if you are just starting out.

4. Find Your Brand Voice How does your brand speak? Are you warm and friendly, or direct and professional? Your voice should sound the same in your captions, replies, and ads. People should feel your brand personality every time they interact with you.

5. Be Consistent Everywhere From your Instagram feed to your packaging and flyers, your brand should look and feel the same. Use the same colours, fonts, tone, and style. Consistency helps people remember you and builds trust over time.

6. Deliver What You Promise A strong brand is not just about looks, it is about action. If you say fast delivery, be fast. If you promise premium quality, deliver it. People will only trust your brand if it meets their expectations.

Building a brand does not require a big budget. It takes clarity, consistency, and care. Start where you are, and grow with intention.

Yesterday in Abuja, we launched the D-8 SME Center, marking a major milestone for enterprise cooperation among member nations. Hosting the Center in Nigeria affirms our nation’s growing leadership in advancing the cause of small and medium enterprises across the Global South.

John Walter believed in his business and we gave him a stage to show the world. From randomly applying for a pitch competition he came across online to going home with the grand prize of ₦2 million, this is proof that when small talent meets real support, big things happen. At