Adidas just proved how to do celebrity partnerships right, as seen in their laters campaign with star studded cast for their "Superstar" shoes. Good storytelling plus influential figures of past and present in their element. #ADIDASSUPERSTAR #adidas

Adidas nailed it! Seven icons and one timeless shoot with a storyline that draws you in. They showed us how to do talent partnership right in their latest campaign for their 'Superstar' shoes. #ADIDASSUPERSTAR #Advertising adidas adidas UK

If you don't know him, you need to! Victor the 4th NBA player to record 100 games with 3+ blocks before the age 23. He's a rising talent shifting culture & all brands need to know his name. Who should we feature next? #NBA #NBAAllStar #talentspotlight

Is an Oscar next? 'Sinners' is dominating the actor and TV awards season. We can't wait to see what's on the horizon from the cast and Rayan Cooler. #SinnersMovie #SAGAwards2026 #sagawards #michaelbjordan #talentspotlight #smcspotlight

Hot take! Archie Madekwe is the British actor that's about to be everywhere. And your brand should know his name now. This is the type of talent on our radar so If you need talent for your brand/campaign then lets talk. #talentstrategy #brandpartnerships

Ella Langley, 26 year old country music artist making history. Billboard Hot 100 entries and Platinum certification. Langley represents the new generation of country music. We keep an eye on rising talent so if your brand needs help, We got you!

For #internationalwomensday the campaign that made the mark was Mercedes-Benz x Coco Gauff highlighting the importance of good role models in sports. This is what real brand partnership looks like while empowering women in the best way. #cocogauff

The song that everyone should know! 'Good Flirts' by Baby Keem, quickly climbing the charts while showing the power of great collaborations ft. Momo Boyd & even Kendrick Lamar. The type of talent we like to talk about before everyone does. #ArtistSpotlight

George Russell kicks off the 2026 Formula 1 season with a statement victory for Mercedes. Could this be Russell’s title contending season? A true talent that you need to have on your radar! #Formula1 #GeorgeRussell #F1 #talentspotlight

Sheila Atim the talent brands should be watching in 2026. UK/Ugandan actress with films like The woman king, The Underground Railroad & Conclave. She chooses roles that make a big impact & brands should be paying attention. #BrandStrategy #marketingagency

New Poster for Devil Wears Prada 2 is here and we are obsessed! The level of talent displayed in this image alone is incredible. Will you be watching this in May? #devilwearsprada2 #devilwearsprada #newinfilm #onestowatch

Oscars season always sparks the same debate: Which film actually deserves Best Picture? Our pick: Sinners or One Battle After Another. Which one are you betting on? At SMC, we keep our eyes on the talent shaping the industry. #Oscars2026 #TalentManagement #filmindustry #Oscars