Here's this week's news roundup:
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A new masterbrand platform, Bring the Energy, unites Lucozade Sport, Lucozade Energy and Lucozade Alert under one banner.
slrmag.co.uk/lucozade-bring…

With the warm weather beckoning, the strong soft drinks category is expected to supercharge sales once again.
slrmag.co.uk/refreshing-upl…

It’s fuel speed ahead for the finalists in the #SLRawards Forecourt Retailer of the Year category, sponsored by Four Loko UK IE:
‣ Londis St Michael’s Services
‣ Premier Stores Racetrack Bearsden
‣ @SparScotland Jamestown

slrawards.com/shortlist/

.@rubiconexoticuk has announced a major new campaign intended to reinforce its position as ‘the brand of summer’ and designed to drive shoppers to soft drinks chillers and fixtures in record numbers.
slrmag.co.uk/rubicon-releas…

Ahead of this summer’s @Euro2024 tournament, IRN-BRU has launched special football-themed packs that give shoppers the chance to win branded supporters’ toolkits.
slrmag.co.uk/irn-bru-euros-…

.Aston Manor Cider has launched a retailer competition that will see one lucky store win a Crumpton Oaks Cider-branded chiller worth over £2,000, along with some stock to put in it.
slrmag.co.uk/crumpton-oaks-…

Who better to sponsor the #SLRawards Forecourt Retailer of the Year category than Scotland's foremost RTD, Four Loko UK IE? Welcome aboard guys! 🥳
slrawards.com

.One Stop Stores has added another 39 products to its fresh food range.
slrmag.co.uk/one-stop-expan…

.BrewDog is giving consumers the chance to win up to £10,000 with its latest cross-channel promotion, Drink Beer, Win Cash.
slrmag.co.uk/brewdog-drink-…

.Cadbury UK has released a new limited-edition 360g Dairy Milk Bar in a vintage-style pack as part of the brand’s 200th anniversary celebrations.
slrmag.co.uk/cadbury-herita…

.Unitas Wholesale has become the first wholesaler or wholesale buying group to sign up to @twcgroup's SmartView Convenience platform that offers a market read based on #EPoS data from 5,000 GB independent c-stores.
slrmag.co.uk/smartview-conv…

UK Total retail sales increased by 3.5% year on year in March, according to The British Retail Consortium / KPMG UK Retail Sales Monitor for March 2024.
slrmag.co.uk/march-2024-ret…

Chilled ready meals brand Rustlers has launched a new small-footprint unit to help small- and medium-sized stores drive hot food sales.
slrmag.co.uk/rustlers-compa…

We’re pleased to announce the finalists for the #SLRawards Team of the Year, sponsored by #BestwayWholesale :
‣ Premier Stores Broadway
‣ Premier Stores Leuchars
‣ @SparScotland Portland

slrawards.com/shortlist/

There has been a reduction in the asking price for Bellabeg Shop & Post Office, a longstanding licensed convenience store situated in Strathdon, Aberdeenshire, which is on the market through Christie & Co.
slrmag.co.uk/bellabeg-shop/

We’re pleased to announce the finalists for the #SLRawards #ThinkSmart Innovation Award, sponsored by PayPoint:
‣ Day-Today Alloa Road
‣ Premier Stores Broadway
‣ Premier Stores Girish’s @ Barmulloch

View the shortlists for every category here: slrawards.com/shortlist/

As England and Wales catch up with protection of shop workers legislation, last month’s Scottish Grocers Federation Crime Seminar made it crystal clear that nothing has really changed and crime remains as endemic as it has always been.
slrmag.co.uk/retail-crime-s…

We’re pleased to announce the finalists for the #SLRawards Sustainability Retailer of the Year, sponsored by Business Energy Scotland:
‣ Premier Stores DUSA
‣ Premier Stores Girish’s @ Barmulloch
‣ @SparScotland Drymen

slrawards.com/shortlist/

.Diet Coke has launched two new adverts as part of its 'Love What You Love, By You' campaign, which celebrate real people's love of their Diet Coke break and being unapologetically themselves.
slrmag.co.uk/real-life-diet…