We are underway on the 2019 Texas A&M AgriLife Wheat Tour. Next stop will be in Dalhart at 10:30 a.m.

Come join us next at 10:30 at 3B Farms northwest of Dalhart. #TAMgoodWheat

Big day in College Station as Texas A&M AgriLife announces construction of new robotic greenhouse to research development of new, cutting-edge food and crop varieties: bit.ly/2W2mXss #crops

TAM Wheat Team in Amarillo had a great wheat field day trip with bus at a nice sunny day in Bushland-Dalhart-Groom, TX. Two new TAM releases, TAM 115 and TAM 205. Jackie Rudd Amir Ibrahim Shannon Baker TAMU Small Grains Variety Testing Program Jourdan Bell Kay Ledbetter Qingwu Xue @agrilife Texas Wheat Texas A&M AgriLife - Amarillo

Exciting to hear @agrilifeVC discuss the new Chancellor’s Research Initiative in water and energy that will enhance agriculture across the Texas Panhandle! Texas A&M AgriLife - Amarillo Dana Osborne Porter West Texas A&M University

How much has it rained in the Texas Rolling Plains this year? Well, enough to grow tadpoles in the triticale block at Chillicothe.

Did you know there are over 1 million beef cattle operations is the United States? These operations produce over 24 billion pounds of beef and generate about $80 billion. Texas is the top cattle producing state in the nation, with an inventory of over 11.8 million head.

25,000 people die a day of hunger related diseases. If you don't like our approach w/ innovation & tech, provide us an alternative instead of a $$$$ PR & social media campaign. That won't save starving children.

So excited to see everyone. Registration is open!!!

Nice to see such a great gathering of ACE members together! Make sure to reach out and connect with new people you haven’t met before. #ACECurrents

What an awesome group and so much communication experience represented with these folks.

Mark Schaefer is talking to ACE this morning. Advertising is dying, loyalty is a myth, customers are turning to social media and word of mouth. Emotional connection is to a person, not a product. We have to do things different to connect with customers. #acecurrents

Marketing rebellion Mark Schaefer #ACECurrents

Definitely our challenge at university research...let them know the hands that made it.

Most powerful marketing message: “You DO belong. AND, you belong with US.” People want to belong, they want community, they want to be validated. We can help them do that. Mark Schaefer #ACECurrents

Let the customer tell their story. “The customer is the hero. The customer is the marketer.” - Mark Schaefer #ACECurrents #Marketing

"The reality is its our shortcomings that make us relatable. There is power in vulnerability." -Ali Goljahmofrad at #acecurrents

"Two things take you from where you are to where you want to be: vision and ownership." - Ali Goljahmofrad at #acecurrents

Communication units touch every one in your organization. Congratulations Mary Wirth, director of College Relations and Communications for Penn State College of Agricultural Sciences, for winning the ACE Professional Award, the association's highest recognition given.#acecurrents