"Datapoints included campaign tweets, Facebook posts, debate performances, remarks, news releases and nomination acceptance speeches. Coverage included articles from including The New York Times, Washington Post, Wall Street Journal, CNN and Fox News." doi.org/10.1108/JCOM-0…

"Candidates' issue & moral agendas were correlated & with the media's agenda. The Biden campaign has stronger correlations when it came to connecting with issues, stakeholders and moral intuitions in the media agenda than the Trump campaign." doi.org/10.1108/JCOM-0…

"For issues, the Biden campaign prioritized COVID-19 and the economy, while the Trump campaign prioritized the economy and crime. The candidates also had similar moral strategies." doi.org/10.1108/JCOM-0…

"This study suggests effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging." doi.org/10.1108/JCOM-0…

"It can also help achieve organizational goals by managing public image, reputation and expectations. This work expands the literature by taking a pluralist moral psychology approach in assessing the salience and correlation of five moral intuitions" doi.org/10.1108/JCOM-0…

"This study serves as a springboard for examining morality's impact on political public relations.” doi.org/10.1108/JCOM-0…

Executive Associate Dean, Spiro Kiousis is one of the co-authors of "Public Relations as a Driver of Social Change." In the chapter, Kiousis and others examine PR's role as a social and cultural practice that generates public engagement. Read more here: jou.ufl.edu/2023/11/28/spi…

After 5+ years of persistence with multiple journal rejections along the way, my latest article with أسامة البشري | Osama Albishri, J Anderson, & Spiro Kiousis is finally out in Journalism Studies! Dynamics of Campaign, Press, and Public Discourse in Electoral Politics doi.org/10.1080/146167…

🚨NEW BOOK CHAPTER: Spiro Kiousis and I write about the distinct political public relations strategies used by populist politicians that separate them from the rest. The full chapter is in “Streamlining Political Communication Concepts” out in Jan 2024! doi.org/10.1007/978-3-…

A study by UFCJC doctoral student Chelsea M. Bruno and PR Professor and Executive Associate Dean Spiro Kiousis has found that using multiracial families in advertising can promote a positive attitude toward the ad as well as the brand and purchase intention. bit.ly/49QCtZ8

Join us #ICA24 on 6/22 to learn about Mediated #PublicDiplomacy & multinational #AgendaBuilding between 🇮🇪, 🇬🇧, & 🇺🇸 during #Biden's trip for the 25th Anniversary of the #GoodFridayAgreement. Credit to our team: Kelly Matush, Spiro Kiousis, J Anderson, & Qiuyue (Cho) Li

Newest article with Dane Kiambi & Spiro Kiousis is out in #PublicRelations Review looking at the outcomes of #Kenya employing #MediaRelations through a U.S. firm to manage & repair its #NationalImage following post-election violence. #OpenAccess for 50 days: authors.elsevier.com/a/1jOpf_8HQZH-…

UFCJC PR Professor and Executive Associate Dean Spiro Kiousis was quoted in “The Democratic Party and the Future of Legacy Media” published in the Washington Examiner. The article focuses on the value of alternative media versus legacy media. bit.ly/3OK7PbT

Thanks to Spiro Kiousis for endorsing this research proposal three years ago, which marked the official beginning of my Ph.D. journey! #agendabuilding #Diplomacy