Innovation is a defining characteristic of UX. But, some methods are worth duplicating. User flows is a good example: • sign-up • onboarding • checkout & payment Do what’s proven to work in common areas. Innovate in areas of differentiation.

Every year, retailers lose $2.6 billion in sales due to slow-loading websites. When sites take too long, users bounce — fast. Run a speed analytics report to evaluate your website. Keep load times to a minimum, and you’ll make bank.

One strategy to get your startup off the ground: Refundable deposits from your target customers. They can: • generate early revenue • entice future investors • build consumer trust Collect deposits and start building your product.