IPO of Meesho isn’t just another tech listing. It’s the first real stress test of India’s “bharat-first, value ecom, influencer-led” thesis in public markets. A thread from a marketer's POV!

Took me ages to realize - Progress isn’t always loud. Progress is that quiet, boring stretch where nobody is clapping, the metrics move 1% a week, and you keep showing up anyway.

One of my friends failed IIT. Everyone thought it was over. Today he earns 5–7 lakh/month as a freelancer. Your “failure” is just a plot twist.

People really need to stop confusing media buying with ad execution. Media buying is just paying for the space. Execution is making the ads actually work.

Most podcasters aren’t creators. They’re running paid PR booths. Charging guests because brands don’t care. When your monetization is this tiny, you don’t make content you compensate for it. Build something people want to watch. Money follows that, not guests.

I don't any moment where I have sent an email to someone saying- 'You've won a free trip!' and the person have actually won it! 😅

Team is here today. Adrenaline Rush!

Content creation and content marketing after a point of time is a game of system design, SOP and discipline!

Steal my prompt to get insanely accurate analysis of your niche. “I am a YouTuber. Act like a strict, no-nonsense YouTube growth critic. Analyze 15–20 competitor channels in my niche and break down exactly why they grow. For each channel, provide: 1.Positioning – What niche they

Genuine doubt does anyone actually use this curated sections, or are we all just binge watching whatever chaos the algorithm recommends?

Cherry wine is such a good colour.

Every founder these days on calls with me - Our brand voice is authentic, relatable, and totally spontaneous