Is it beneficial to keep seeing climate change as an opponent? When we ‘fight’ climate change, we ‘other’ nature and perpetuate the myth that it is separate from us. Perhaps climate change is really a mentor, highlighting the systemic changes required to get to a better world?

Thank you ROBERT SMITH 🙏🏽

Hats off to this great campaign from down under shining a light on suicide prevention and encouraging positive mental health amongst young males. abc.net.au/triplej/progra… #FeelTheBurnMovie

Creative Works: Boys Do Cry: Boys Do Cry by The Hallway dlvr.it/SD2zV5

If you’ve been in Sydney’s CBD, you may have passed the #BoysDoCry mural on the corner of Wynyard and York Street📍 Created by #ApparitionMedia the mural will transform, revealing its hidden message. Learn more about #BoysDoCry: BoysDoCry.com.au #Gotcha4Life #Sydney

Thank you Hide&Seek

On the Mumbrellacast this week, the team breaks down 'Total News' readership figures from Roy Morgan, a botched interview with Adele from Seven Network and Calum Jaspan interviews Simon Lee Lee from The Hallway about Boys Do Cry and mental health. mumbrella.com.au/mumbrellacast-…

Thank you Little Black Book for the opportunity to go "behind the work" of Boys do Cry lbbonline.com/news/behind-th…

It's been a week since the viral BOYS DO CRY campaign went live, targeting the stigma around men's mental health. Does the success of this campaign show the power of advertising in this space? buff.ly/3rcIgFY

Generations of men have grown up with the idea that boys don't cry. A new campaign, Boys Do Cry, which features a reworked version of The Cure's iconic song "Boy's Don't Cry", aims to put an end to this idea → boysdocry.com.au #BoysDoCry #BoysDoCry2021 #SupportAMate

A podcast in which I demonstrate a fair measure of ignorance about football but chat about mental health in the creative industry and the 3 year journey to bring Boys do Cry into the world. #BoysDoCry2021 #Mentalhealth nevernotcreative.org/posts/podcast-…

🧵How a remake of a classic 80s song is helping solve the #1 public health issue for men: a thread.

Featuring a BOYS DO CRY music video with stigma-busting lyrics, as well as a series of interviews with ‘real’ men, the campaign is teaching Aussie blokes that talking about their problems & reaching out for support is a position of power and strength. 👉 youtube.com/watch?v=PMBNYR…

Research shows that when the going gets tough Australian men can put on a front, believing that they should keep their feelings to themselves and "man up" rather than seek support or share their troubles with mates or family.

Work led by Prof Jane Pirkis, who is a #Psychologist, #Epidemiologist & Director of our Centre for Mental Health, showed that men who believed that they should be stoic and solve all their problems for themselves were more likely to experience #suicidal thoughts.

Society teaches boys that they should hold their emotions in and be tough in the face of adversity.

And this leads to a reluctance to reach out for help that is one of the contributing factors to male suicide, says Prof Pirkis.

Her 20+years research 📚 on suicide behaviour, prevention, and intervention helped guide the campaign messaging 📣 and approach.

As part of her research program, the music video was shown to almost 500 Australian men who ranged in age from 18 to 87 in a randomised controlled trial.

Our incredible allies batyr provide free workshops for young people aged 18-30 about learning how to confidently share their lived experience with #Mentalhealth. Find out more about these workshops at their website: batyr.com.au/being-herd/ #MentalHealthAwareness