Wow DV Really are not mincing their words about AdalyticsHQ The journalist & the researchers are aware conclusions are not supported by facts. They also say framing a limited well-managed issue as a broader industry is harmful. TBH that's what Dr Fou used to do & I kinda agree.

DPG Media is one of those companies that is epic but flys under the radar: It does ~€2bn a year in revenue & is doing some of the smartest work you'll find around ad delivery an measurement. This is worth a listen IMHO 🎧👉

Does fraud exist? ✅ Could verification companies do more? ✅ But are invalid traffic refunds commonplace? ✅ Are blocked ads on legitimate & safe news refunded? ⛔️ What doe the industry do about this issue?🙉

🎶…Let’s talk about SAX baby, Let’s talk about SSPs, Let’s talk about all the good things, And the bad things in your DSP, Let’s talk about SAX…🎶

Quite the statement from the MRC, sadly it probably won’t get picked up in the AdTech trade press because it’s not rage bait…

I've heard people saying that clean rooms are failed as a standalone product. I don't know the AdTech business well enough to say whether that is true or not. But if it is, Digiday have the inside track of how WPP paid $150m for a product feature: digiday.com/media-buying/i…

Google wilfully acquired & maintained monopoly power in the adtech market. I cannot wait for the emergency pod from Ari Paparo & co Marketecture. Everyone is thinking of remedies & breakups but if that does happen it's likely good for both Google & the Market as Terence Kawaja says:

Fast forward 7 months and the monopoly verdict is in for ad serving and ad exchange (but not DSP). Overall, this is a shot in the arm for the open web ecosystem. Some thoughts: - most obvious remedy would be a spinoff of offending businesses (call it DoubleClick) - will take a

Huge news & official from Google: “We’ve made the decision to maintain our current approach to offering users 3P cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies” privacysandbox.com/news/privacy-s…

This is 😂 From an adoption POV non-deprecation removes most of the urgency from the market, as with GDPR unless the industry has to it doesn’t move quickly. That being said I still think Alt-IDs are important for Safari but clearly the value of these businesses will be harmed.

I’ve had a rougher month than most AdTech engineers so I’m very much looking forward to a long run in these to blow off the cobwebs & start the healing process 🕊️

The end of an era: Microsoft is closing down what used to be the AppNexus DSP in February next year.

This Tweet aged like Milk…

Excited to be back in Mountain View & for #GoogleIO tomorrow!

Bumped into the legend that is Sam Dutton whilst at I/O and talked Privacy & the future of the web. All that was missing was Alex Cone

Super interesting & Smart: "One no longer “buys” a product, but instead, they are “hiring” an AI agent to autonomously execute tasks & perform a job’s function" Great idea, I'd imagine Google & Meta will build similar into their buying platforms powered by their LLMs.